How holistic health clinics and alternative medicine can leverage educational content marketing The data is in. People are increasingly seeking holistic forms of healing at accelerated rates. A national survey revealed that the use of meditation more than tripled from 4.1% in 2012 to 14.2% in 2017. In addition, the use of chiropractors has increased […]
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Lessons from the Environmental Frontlines We need radical leaders to shake up the way we think about the world around us and how we carry our lives, our businesses, and our non-profits within in it. Bold environmental leaders have led us into the light on seed diversity, climate change, indigenous, black and people of color […]
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A Guide to Inspire Your Legacy Commitment Remember what inspired you to become an attorney, a doctor, or an environmental consultant? Was it because you wanted to fight for the rights for survivors of abuse? Did a particular story of a victim resonate with you, and you knew you wanted to be an advocate for […]
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Waste not, want not — Big Marketing Plans with Leftover Factory Seconds Data. Dredging up unique, shareable content to keep your audience engaged is a constant struggle for many companies and non-profits. Using factory seconds can solve your content crisis and boost your uniqueness factor. What are Factory Seconds? Factory Seconds is a retail term […]
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Philanthropy: Get involved, get noticed, ASAP While some companies focus on giving back once or twice a year, many are able to incorporate their philanthropy into their year-round business model. While the work of actually getting started can seem daunting, there are so many simple ways to incorporate your philanthropy into your business model in […]
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How Every Company Can Use Big Data For Their Marketing Content Smart Marketing. Data is everywhere! You don’t need to have your own research department in order to gather data and utilize it to engage your current audience. There is a plethora of data online that can be used to market many stories, visions, missions, […]
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Have You Found Your Place With Infographics? Why Are Smart Industries Using Infographics? o To consolidate their data and information in a relatable format o To educate and inform their current buyers, consumers, and audiences o To efficiently communicate complex data o To easily share visuals o To reach a wider audience o To make […]
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Using data in creative ways for Environmental Content Marketing can help sustainable brands shine. The great news is we all have access to unique data. And, even if you’re fully convinced that you have no data of your own, using big data as a marketing strategy is within everyone’s reach to tell a bigger story […]
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Your Philanthropy Legacy is your Marketing Plan The hustle of running a business is sometimes so time-consuming that we put aside the bigger picture that we started out with in order to perform the day-to-day tasks that must get done. But since you are the person that dreamed up your business and created it to […]
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The field of marketing has evolved significantly in recent years, and one of the most effective strategies is education-based marketing. Also known as inbound marketing, this approach focuses on attracting customers to your business rather than trying to reach as many people as possible with one-way communication. Be the educator Before inbound marketing became mainstream; […]
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