How Every Company Can Use Big Data For Their Marketing Content
Smart Marketing. Data is everywhere! You don’t need to have your own research department in order to gather data and utilize it to engage your current audience. There is a plethora of data online that can be used to market many stories, visions, missions, products, and services. Companies and organizations that exclude themselves from using this widely available data are missing out on the creation of unique content, extreme boosts in exposure, and being an industry and/or thought leader.
Your Audience Is Demanding Data! Google’s Search Engine Vision is based entirely on fulfilling the answers to ‘what people are asking for’. This is the same model you want to follow in your marketing efforts. Especially if your business or organization has smart content that needs explaining, your audience wants simplified, informational, and decision-assisting data. Once you discover the data related to what your audience and customers are asking for and present it in highly digestible formats, you are on your way to being highly searchable and attracting more consumers that are trusting of you and your business or non-profit.
Here’s the secret to interesting attainable content: Big Data. After researching what your market is asking for, do some research to find readily available data sets on those topics and incorporate the data by modeling some graphs, adding some graphics, and create content around it. Here are some simple examples of how you can go about sharing your smart content once it has been created:
1. Industry Newsletter. Use your brainy but accessible data-related content to stay in contact with your current customers and provide them with updated industry and product information.
2. Blog, Blog, Blog. Keep your charts and facts constantly shared with your audience. Informing them regularly creates trust and builds bonds with your readers which naturally moves them higher in the buyer’s journey.
3. YouTube Videos. Videos are an extremely effective way to showcase your data. A huge example of this education-based content via videos is TedEd.com. Why not be YOUR industry’s TedEd? This puts a very visible face and voice to your company or non-profit and builds solid, trusting customer relationships.
4. Infographics. Infographics are the best way to consolidate your data and put it into a beautiful, organized, and easy to read format that is convenient to share, thus growing your audience and driving traffic your way.
DaTa dAta DATA is such a great and clever source to mine for educational marketing purposes in any business that wants to grow, become reputable, searchable, and followable. Ultimately, investing in an educational marketing plan based on high-quality data and functional deliverables based on that data will build an audience that will trust, follow, buy, and promote your organization.
With data, the sky’s the limit. Empower your buyers and audiences.