education based marketing

A Brief History of Trash

A Brief History of Trash

The evolution of our waste issues

We, the people, are communal animals. There is no denying that. We are also creators of waste. As we came together in larger and larger communities, the need to manage waste grew more complicated and more expensive, of course. Waste management has long provided work for some, and benefits to society such as health and even soil improvements. Waste is one element that we often want to keep out of sight and out of mind – NIMBY (not in my backyard).

A Brief History of Waste | A.R. Marketing House

In this age of uncertainty and distraction, we sometimes overlook basics. Waste management is one of those basics. Above is a rendition of life during the black plague, when waste was not properly managed. Knowledge seemed to come and go about managing waste. Some ancients made sure they had clean environments. Others, not so much. Some even figured out that keeping things clean helped people’s health, as embodied in the Shinto religion, cleanliness is godliness.

Urban growth seemed to dictate innovation in this area, but it wasn’t organized as we know it in a municipal effort until the 18th century. As a historical note, the Han Dynasty (2000 BC) had records of “fertilizer recipes,” and the Minoans (1500 BC) had evidence of dumpsites outside of the Cretan capital of Knossos.

In ancient cities, wastes were thrown onto unpaved streets and roadways, where they were left to accumulate. It was not until 320 BCE in Athens that the first known law forbidding this practice was established. After the fall of Rome, waste collection and municipal sanitation went into serious decline. “Scavengers” eventually were given the job of moving waste to dumps outside cities around the 14th century.

England decided that every city had to have its own “Scavenger,” according to the Encyclopedia Britannica in 1714.

Britannica in 1714 Waste | A.R. Marketing House

For many of us, Waste Management consists of those weekly pickups of our garbage and recycling bins. Keep them coming, and all is well. Yes, a variation of out of sight; out of mind. Some rural types haul theirs to the local dump or landfill and are a little closer to the land and the need to handle the waste properly.

the history of rmw | A.R. Marketing House

Waste Management has evolved. Here are a couple of fun historical attempts by communities to handle waste:

Charleston W.V. 1834, hunters were prohibited from killing vultures because they helped consume the city’s garbage.

Worcester, MA, from 1872-1932, used up to 8000 pigs to take care of the city’s garbage. The city’s “piggery” employed these diligent public servants to good measure, consuming over 10 tons of garbage daily. These poor porkers received room and board only despite their dedicated service.

50s plastics = Throwaway Society

50s plastics = Throwaway Society | A.R. Marketing House

In Life magazine in 1955, an American family celebrates the dawn of “Throwaway Living,” thanks in part to disposable plastics. Single-use plastics have brought great convenience to people around the world, but they also make up a big part of the plastic waste that’s now choking our oceans. Photograph by PETER STACKPOLE, LIFE PICTURE COLLECTION/GETTY IMAGES

In Life magazine in 1955, an American family celebrates the dawn of “Throwaway Living,” thanks in part to disposable plastics. Single-use plastics have brought great convenience to people worldwide, but they also make up a big part of the plastic waste that’s now choking our oceans. The composition of waste has changed over the years, and the days of the cart moving waste to noxious incinerators, rivers, ocean fronts, and old fashioned garbage dumps have mostly disappeared.

Technology improvements like motorized vehicles lead to things like garbage trucks and organized waste collection in most American cities. Increased mobility, supermarkets, an explosion of packaging saw many changes to our society, and a wave of waste. From celluloid to plastic, was it inevitable that our distancing from the natural world would lead to the Throwaway Society coined in a 1955 Life Magazine article “Throwaway Living”?

The 1985 article, A Paean to Plastic, was also a hallelujah to housewives’ chance to free up time, which would have been used for cleaning plates, towels, diapers, ashtrays, etc. But, of course, for every action, there is a reaction.

Brief History of Waste | A.R. Marketing House

The problem was that these unnatural conveniences didn’t go away. No, they might have been burned and polluted the air. They may have been piled into a landfill and, as we now know, breakdown over 400 plus years. They might have fallen into rivers finding their way to the sea, sinking into the depths of Marianas Trench.

[su_youtube url=”https://www.youtube.com/watch?v=C9UtaVgnPMY ” width=”540″ autoplay=”yes” mute=”yes” title=”Deep In The Heart Of The Mariana Trench…Is A Plastic Bag”]

Before the birthing of western environmental consciousness in the 1960s, waste was usually burned on-site in barrels or pits. Waste sent to landfills was likely to be dumped in “open burn landfills.

Then in the 1960s, public health experts started sounding the alarm about our handling of waste in its many forms. A 1963 conference screamed about the dangers to health that improper handling of waste could cost. By 1965, the Solid Waste Disposal Act (SWDA) gave birth to solid waste’s first nationwide regulation. Moving at the usual government speed, Congress passed the Federal Resource Recovery Act in 1970. This act amended SWDA to require the Federal Government to step in and set National Guidelines for Waste disposal.

Trying to fix the growing volume of municipal and industrial waste, congress passed the Resource Conservation and Recovery Act  (RCRA) in 1976. The act banned the dumping of waste, taking lessons learned; it also recommended national goals for conservation, human and environmental protection, and environmentally-sound waste disposal. Hazardous waste was to be controlled, as well as passing the Toxic Substances Control Act.

Toxic Substances Control Act | A.R. Marketing House

Waste trends have been exploding since 1960; the U.S. generated 88.1 million tons of waste or 2.96 lbs. That is per person, each day. By 1970, that number jumped to 121.1 million tons averaging 3.25 lbs per person on a daily basis. In the year 2000, we generated 243.5 million tons of solid waste, jumping up to 4.74 lbs per person each and every day. In 2017, 267.8 million tons were generated with the average lbs per person at 4.51, according to the U.S. EPA.

U.S. Congressional efforts to tighten environmental damage has, of course, complicated the handling of solid waste. Recycling came to the rescue – at least for metal, glass, and paper. The same cannot be said for plastic recycling; on that front, it’s official – we’ve all been lied to. But over time, certain wastes became commodities. And for every commodity, there’s always a conservative, corporate raider lurking. Jeez, guys, can’t we have anything nice?

And at last, we have the explosion of public service privatization. You can spot these people as haters of the New Deal who brought us concepts like “Breaking Municipal Monopoly” Emanuel Savas. Sounds like the Hollywood phraseology from Ronald Reagan: “Government is not the solution to our problem, the government is the problem,” which we’ve all come to learn the hard way via COVID-19; this is simply not true.

Gone are the open burn pits, yes, but demonizing of public workers and desperate, financially strapped communities blasted with little more than propaganda about how privatizing and shrinking the size of government would be so wonderful – NEWS FLASH, it’s not…

Congressional Waste | A.R. Marketing House

Lobbying exploded in this time period, as well. Of course, this followed a long history of money, finding easier access to halls of power.

When a municipality seeks to outsource its solid waste services, the bidding process encourages competition among the private waste sector, which in turn encourages fair pricing and good service.

Industry-revenues-by-participant-graf-300x290

From 1996 municipal revenues from waste have shrunk while private and public company participation has skyrocketed. Let’s break this down:

Municipal = A city or town that has corporate status and local government. These communities collect various types of waste and then send it off to their disposal sites.

Private = City contracts with a privately owned company to handle the waste. Owned privately, usually meaning the founders, management, or a group of private investors.

Public = City contracts with a publicly owned company that handles the city’s waste.

A Public company is one that has sold all or a portion of itself to the public via an initial public offering (IPO), meaning shareholders have a claim to part of the company’s assets and profits.

[su_quote]TALKING POINTS From The National Waste and Recycling Association: – The private sector can help reduce costs and improve efficiency while freeing municipalities from having to maintain their own removal and disposal services. – This, in turn, allows governments to focus their limited resources on core services such as recycling education, first-responders, education, and infrastructure. – Governments are likely to benefit from privatization through better protection from market risks, better safety records, faster adoption of more efficient technologies, and less debt. [/su_quote]

The talking points are a privatizer’s dream. In the end, who paid? Did recycling, composting, waste-to-energy cover the costs of the operation? I suspect the contract called for the municipality to take care of that part of the equation.

It is common practice in this alternate world of post-reality economics to blame costs on government regulations, unions, and various other improvements to society that get in the way of excessive profits. When it comes to privatization, what really must occur is making sure the contracts benefit the taxpayers and be very careful of the fine print. I’m sure the 1996 $41 billion revenues shown above jumped to $70 billion for various reasons, but the transition does parallel the industry catching the mergers and acquisitions bug. The dedicated scavengers of old flipped the tune to bottom lines first and foremost. Of course, they were joining a general business tone that permeated those years.

You will note from above that in this 20 year period, municipal governments dropped from taking care of 35% of the waste to only 20% in 2016. Over the same period, massive companies began sucking up smaller ones creating “economies of scale.” They jumped from covering a third of the industry up to nearly 60% and growing.

A Brief History of Trash | A.R. Marketing House

Taking care of waste is a massive challenge. You eat, you drink, you buy. Things get old. Clothes, furniture, car batteries, and appliances eventually need replacing, and these old items must go somewhere. There are three main roads that our waste usually travels down: sorting and recycling, landfill dumps, and some might work their way into an incinerator to produce energy. And this is just the solid waste side of the issue.

The evolution of waste management has come a long way from the days of pigs munching on organic waste. Gone is the appointed Scavenger. Today recycling must follow the rules meant to keep our environment safe and clean.

The debates between privatizers like the National Waste and Recycling Association and Solid Waste Association of North America (SWANA), who represent more public sector types; agreeing on some things and disagreeing on others, looks a little like this:

Bruce Parker, CEO of NSWMA (private sector-oriented): “There’s no black and white between privatization and public,” Parker says. “You can always find examples of each and where it hasn’t worked.” He characterized waste collection as a commodity business, which some believe makes it more suitable for privatizing. “Garbage is pretty simple,” he says.

John Skinner, CEO of SWANA (public sector-oriented) “Solid waste is a public service,” Skinner adds. “That is the critical issue. Shortsighted governments that get out completely, with no control over costs in the future — that is very poor policy.” Skinner also points out that solid waste is a public health issue, and therefore, the government should at least maintain oversight control.

It is curious to note that Mergers and Acquisitions like to claim “efficiencies.” That’s the reason or partly that Municipal Waste Landfills went from 7,683 in 1986 to 6,326 in 1990. By 2009, the number had dropped to 1908. In the recent year of 2017, there were just 1,269 left.

SDG Goal #12 – Sustainable Production & Consumption

The world has reached a tipping point on waste, which is addressed in the United Nations Sustainable Development Goals, particularly SDG #12.

The-Sustainable-Development-Goals-Report-2020_Page_19

At last, natural resources should be conserved and waste creation avoided at all costs, and I suggest we follow the EPA’s formula:

How to handle waste - a pyramid by the EPA | A.R. Marketing House

365 Waste Stats & Facts for Social Media

After that short journey on waste, it’s time to educate your community on waste. That’s why our researchers have curated 365 important facts about plastic waste, food waste, e-waste, and recycling to support your social media, blogging, and other content needs with science-based, triple fact-checked stats & facts on waste. Don’t stop believing! Waste education can be easier when you plan ahead with one year’s worth of factual information to share. Power up your social media with 365 facts and stats here!

Power your Social Media with 365 Days of Science-backed Stats & Facts | A.R Marketing House

Continue reading →

Posted by ARMarketingHouse in Blog, Environmental
What is Edu-Marketing?

What is Edu-Marketing?

What is Edu-Marketing for Environmental Products & Services?

True Edu-marketing vs. White or Greenwashing

Edu-Marketing, or educational-based marketing, is the concept of creating an educational curriculum and transforming it into digestible marketing content for the masses in various forms (articles, videos, magazines, infographics, interactive quizzes, email updates, online courses, etc.) thus helping people better understand your area of expertise and positioning yourself and/or your organization as an Industry Leader. As opposed to whitewashing and greenwashing, which are the deceitful practices of covering incriminating or unpleasant facts about an organization with inaccurate niceties. In this blog we’ll dive into the importance of edu-marketing and take a look at some examples and contrasts to whitewashing and greenwashing. Let’s jump in!

Edu-Marketing, or educational-based marketing, is the concept of creating an educational curriculum and transforming it into digestible marketing content for the masses in various forms, thus positioning yourself as an Industry… Click To Tweet

While nearly any industry and any topic can technically employ the edu-marketing strategy, it is especially necessary for industries that are making a positive impact on society and the planet; those leaders and individuals that take the lead and enlighten the masses on the topics that have the potential to truly benefit humanity.  It’s so important that we begin to shift the focus from marketing tactics that take advantage of society and manipulate truths to benefit the few.

Why is this? Well, it seems that we have experienced a massive amount of miseducation and frankly, lies for the sole sake of profits. For example, in the book Trust Us We’re Experts, journalists Sheldon Rampton and John Stauber dive deep into the ways that big industries have paid off “experts” and created front groups of fake scientists to lead false movements and misguide people.

Like the time SmithKline Beecham paid the American Cancer Society $1 million to use its logo on products + in ads for the smoking cessation product NicoDermCQ and other Nicorette anti-smoking aids.

Herbs to quit smoking catnip

This is a perfect example of how edu-marketing for natural herbs that help with smoking cessation like Catnip, Coltsfoot, or Horsetail plant, would be a better benefit to humanity. However, big pharma and willing-to-be-bought non-profit organizations, have teamed up to misguide the public with false reasoning to push their products.

Unfortunately, the reality remains that we’re more likely to recognize and have access to Nicorette, a $60/box pharmaceutical drug when it comes to quitting smoking rather than Catnip, a $10/high quality organic tincture bottle, or any other herb that we are probably more willing to take than a pharmaceutically synthesized product.

Edu-Marketing with integrity is so clearly needed now. We have been inundated with sellouts and front groups, whitewashing and greenwashing so much so that we likely have beliefs skewed in their favor, whether we know it consciously or subconsciously. And this has mostly been successful because less than honest companies with substantial financial backing can easily justify the cost for fraudulent “experts,” creating front groups, funding lobbyists, and creating corporate spin that act like real causes and sound logical on the surface. Take for example the front group People of Color United, that was established in 2004 by the (anything but color) conservative group Bradley Foundation whose aim was to diminish John Kerry’s perception during the 2004 Presidential Election via personal attack radio ads aired in swing states on primarily black radio stations.

You see, we are in dire need for education-based content marketing with integrity to uplift the well-intentioned and honest companies and movements that need to happen in our soceity. This is especially true for industries like cannabis and energy where major players can either side with greed and harm public good or greatly serve humanity with things like broad-spectrum medical cannabis and sustainable energy. These things when conceived of solely on logic shouldn’t technically need marketing. Clean water, natural health, sustainability, renewable energy, decentralized economy, these are things we all want for ourselves and when we set corrupt politics aside, our neighbors as well. Unfortunately, though, we have come to a juncture in our society where these things do need marketing. MASSIVELY smart marketing at that, to combat the missing or false information that has created mass self-sabotaging, false belief systems that have been implanted in us all at some level.

There is a dire need for education based content marketing that uplifts sustainable products and renewable energy over the barrage of bad choices that we've become so accustomed to accepting. Click To Tweet

It’s time to start disrupting the status quo of industries that have taken advantage of the dumbing down of society in order to tell lies or at the very least cover up truths, solely for profits-sake. It’s an era for NEW Industry Leaders, and if you are like me, you don’t care where the solutions to the big issues of today come from. You just care that they happen at the highest integrity, highest efficiency levels, and are the longest-term solutions that get to the heart of the issues we face.

Arguably this can be accomplished in many ways from many organizational standpoints. Yes, of course, our government should be ensuring that its citizens get their basic human needs met like clean food, clean water, and housing. As we move forward, we will need all hands on deck. This includes every type of organization, non-profit, small business, church, enterprise corporation, and local community be involved with educating about the truths which affect humanity and the planet.

How do we do this?

By holding to integrity. By educating. By incorporating edu-marketing.

It’s with great hope that we see more of these earnest edu-marketing tactics that serve to win back the minds and the reasoning of people.

Below are some contrasting white/greenwashing vs. true edu-marketing strategies.

The-Deliberate-Dumbing-Down-of-America-7-Ways-the-Ruling-Elite-Are-Making-Us-Dumber-1-

Fake vs. Real Edu-Marketing

The Cannabis Industry

Cannabis Propaganda + Fear by Above the Influence

Example of BAD edumarketing: Above_the_Influence-Rats

VS.

Cannabis Edu-Marketing from Jenasis Medical Group

#edumarketing | The Human Endocannabinoid | Dr. Lakisha | Jenasis Medical Group | Jenasis.com | armarketinghouse.com

 

Sustainable Laundry

The health of our laundry is a very overlooked topic in most people’s lives. Yet, laundry is a very intimate thing when we really think about.Both household laundry and dry cleaning have the potential to be extremely toxic when using traditional detergents and traditional methods of dry cleaning. The 4 top toxic ingredients in common laundry detergents are 1) Sodium lauryl sulfate (SLS)/sodium laureth sulfate (SLES) 2) 1,4-dioxane 3)NPE (nonylphenol ethoxylate) and 4) Phosphates. Likewise, the singular most toxic method for dry cleaning clothes is PERC, a chemical known to induce spontaneous abortions in women who are pregnant and work near the chemical, among a long host of other violent afflictions. Below is an example of a laundry detergent who calls itself green but hasn’t quite quit all toxic junk and a dry cleaning company that uses truly non-toxic methods that believes in educating on dangers of the mainstream dry cleaning toxin, PERC.

Planet Laundry Detergent, though better than most still contains 6.1 ppm of  1,4-dioxane not listed.

The Eco Laundry Company Educates by sharing data on the health effects of chemical exposure to PERC .

The-Dirty-Reality-of-Cleaning-Clothes-in-New-York

 

Renewable Energy

The Greenwashing of Nuclear Energy vs. Education of Solar Energy

 

nuclear_power_image_then_now__steve_greenberg_1

 

Nuclear energy is entirely greenwashed now. Some try to defend nuclear energy as renewable energy but uranium deposits are a finite resource on this planet, so the designation should not include this option. Read this to learn more about the debate. 

However, the Nuclear Sector has done a fine job explaining away the problems of toxic nuclear waste and letting us forget about the radiation still wreaking havoc from the long list of nuclear disasters that occurred around the world. Most recently the Fukushima Disaster and the radioactive materials that now spread across the pacific ocean and U.S. Coast poisoning our oceans, wildlife, and seafood.

 

The Greenwashing of Nuclear Energy via NEI

greenwashingnuclearenergy

Edu-Marketing on Solar Energy via the Union of Concerned Scientist

solar energy sustainable #edumarketing armarketinghouse.com

 

These are just a handful of examples that display the importance of integrity based educational marketing, or edu-marketing. When dealing with truth, there is no wiggle room. When it comes to integrity and becoming the master of your content, true edu-marketing is the cornerstone for leading a movement and leaving a legacy.

 

Join the movement to educate by working with us! Contact our environmental edu-marketing team.

Want to push environmental agendas and help well-intentioned companies and organizations find their educational voice? Become an affiliate!

 

Posted by ARMarketingHouse in Blog, Environmental, Health and Wellness, Social Justice
10 Ways to Keep Spiritually Aligned with Your Business

10 Ways to Keep Spiritually Aligned with Your Business

Keeping spiritually aligned with your business is key to its growth in the right direction. It is also key to maintaining a happy, fulfilled life of integrity. Sometimes we get so distracted by the needs and the details of our businesses that we forget to make room for the magical. Of course, Business Magical is not a course taught in MBA Programs, but manifestation and visualization are practices that are widely discussed as tools for business success. Beyond manifestation however, I would like to address the ways we can build on our own spiritual growth for the betterment of our business and the world.

Inspired and adapted from Marianne Williamson’s 10 Ways to Stay Spiritually Connected, here are some tools you can reflect on and practice when trying to stay spiritually aligned with your business, from decision making to networking and big picture planning.

  1. Dedicate time each day for your higher purpose reflection. Put yourself in the present moment in any manner that aligns with your spirit (meditate, visualize, pray, hike, etc.) and reflect being present. This practice will strengthen your intuitive muscle that is much needed for making important decisions and trusting in a higher purpose for your business actions, that they are right and just.
  2. Realize you are part of a bigger picture. Your tiny place in the world fits into a picture larger than you can imagine, so a) work your little space as much as you can and b) stay humble.
  3. Be gracious. When we think of doing business, we think of hard fought deals and rough negotiations. But this is a Hollywood projection of reality, think Boiler Room. In reality, we have so much room for graciousness and the ability to accept interactions and people without judgment. Our business experiences, just like our life experiences, happen for a reason. Stay open and gracious to the experiences you encounter and most of all be grateful for them, as they will make you grow as a person and a business leader.
  4. Be the Light. Find opportunities where you can bring light and love into the world through your business with compassion and kindness. Without concern for receiving anything in return, open yourself up to the occasions where you can be a channel of that love and kindness that is much needed in the world. Being compassionate is not reserved for personal time, a special day of the week, or a special week of the year. It is necessary every day to practice compassion, including with yourself.
  5. Admit when you are Wrong. As a responsible business owner trying to shift the thinking of the world while staying aligned with your spirit, it is important to take responsibility when you are wrong. You and your business will grow and learn from admitting fault, and everyone will be happier and wiser for your willingness to be forthcoming and proactive about a mistake or oversight.
  6. Be Kind, Practice Forgiveness. Forgive those that have caused you harm or annoyance in your business dealings. Yes, even in business we must seek to have a forgiving spirit, so as to release energies of negative emotions like guilt and frustration. This doesn’t mean you need to reengage in dealings that will put you, or your business at risk. Assess the situation and decide, am I forgiving this person and trust them again to engage in business together? Or, is my forgiveness on a spiritual level but I cannot expose myself to being harmed or mistreated in that manner again? In any case, forgiveness is a must, the actions you take after that are up to your intuition (see #1).
  7. Be Positive. See the good in people and you will notice that is what transcends. When you treat others with a higher regard, as if they are really good people, you will notice that they will subconsciously try to live up to that high standard. Your being positive makes the world a more positive place where others want to be better and do good.
  8. Be the Best Version of Yourself you can be. In every situation you find yourself in, no matter how great or terrible, strive to be the best version of yourself you can imagine. Be the greatest expression of love, kindness, and courage that you can visualize yourself being. Visualize yourself outside of your body before acting and ask yourself ‘what would my highest (insert your name here) self do or say in this situation’. Then, act on that. This is you truly following the spirit of yourself and your higher purpose. And, whether they know it or not, this is what true leaders do all of the time.
  9. Correct Limiting Thoughts and Behaviors. Do a mental inventory of your negative behaviors and thoughts, not to beat yourself up about them, but to gently remind yourself of how you can proceed next time with a better approach and outlook. Constantly training yourself to remove limiting behaviors and thoughts will grow your spirit and your business.
  10. Wish the Absolute Best for Everyone. Don’t just visualize your best place in the world; visualize a world whose best time has come. Wish for everyone to have, do, and be the greatest they can be. When we truly wish the best for everyone, we are enriching our hearts and the world to move toward the vision of a better place for all people. Build teams, communities, partnerships, so you can walk the talk of working toward that wish of the absolute best for everyone.

We know, there are many opportunities daily that steal our attention from practicing spirituality in our businesses with busy schedules, never ending to-do lists, and the constant barrage of changing circumstances. However, it is vital to our well-being, our businesses, and the world to live up to our higher purpose and be our higher selves. I hope some of these tools have rang truth to you and reminded you that it is so important that we constantly keep spiritually aligned in all that we do, even and especially when dealing with our businesses. Your business grew from a wonderful purpose; let that purpose flourish with the constant nourishing of these little practices.

As always, the A.R. Team is here to support you. If you’re looking for advice, a trusting hand, or some general support we are more than a marketing team, we are your support to do AMAZING THINGS in the world because we know the world needs you. No one person can do it all alone and we are here to help!

[su_button url=”https://wp.me/a8oOgu-hW” background=”#dcae1d” size=”5″ center=”yes”]VIEW & SHARE INFOGRAPHIC of These 10 Ways…[/su_button]

 

10 ways to keep spiritually aligned with your business info@armarketinghouse.com bob dylan quote

 

Save

Save

Save

Posted by ARMarketingHouse in Blog, Environmental, Health and Wellness, Social Justice