How every day should be a learning opportunity for natural products customers March is an extraordinary time of year if you own, invest or work in the natural products industry. The Natural Products Expo West is the place you want to launch your hot new natural product. It’s where key decision makers can scope out […]
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I just died a little inside when I read this article in The Economist that flatly demonized an industry that was created to help people and the planet. It’s so frustrating when you get excited to read an article that features your industry only to realize that anyone else who reads it will be misled […]
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World Oceans Day takes place every June 8th to recognize that there is one global ocean that connects us all. On this day, global citizens work to prevent plastic pollution and encourage solutions for a healthy ocean. The Non-Profit Organization, 5 Gyres is a purveyor of ocean health, educational content, and empowerment for change. […]
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What is Edu-Marketing for Environmental Products & Services? True Edu-marketing vs. White or Greenwashing Edu-Marketing, or educational-based marketing, is the concept of creating an educational curriculum and transforming it into digestible marketing content for the masses in various forms (articles, videos, magazines, infographics, interactive quizzes, email updates, online courses, etc.) thus helping people better understand […]
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You’ve come up with countless ideas, created brilliant products, useful services, and are eager to elevate your company and community to levels far beyond what you’ve ever seen. The thing is, you’re not alone. So many business owners like yourself have wanted to do the same, but lack the knowledge, the time, and the strategy. […]
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The Holidays are coming! For many business owners they’re already here. We are planning our calendar of services and ordering the items that we know people go crazy for during the holidays. But you and I are different people, we also want to make a difference and we view this time of year as […]
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Keeping spiritually aligned with your business is key to its growth in the right direction. It is also key to maintaining a happy, fulfilled life of integrity. Sometimes we get so distracted by the needs and the details of our businesses that we forget to make room for the magical. Of course, Business Magical is […]
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Opening up the Conversation for Green Businesses on EPA Rollbacks #back2basics We all saw it coming and knew it was real from the day that scientists and volunteers began frantically downloading EPA (Environmental Protection Agency) data to their own servers in the fear that Climate Change and other environmental data that threatened polluter profits would […]
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An Opportunity to Learn the Impact of Data Dashboards on Educational Marketing Do you know how a Data Dashboard can push your Environmental Educational Marketing efforts to the next level? We do! In honor of Earth Day, we are sharing some of our favorite earth-centric Data Dashboards that you can take note from, model after, […]
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Vacations have long been known as a time for retreat and relaxation. Today, many environmental concerns are encouraging people to immerse themselves into new settings to make a big difference in the world with their traveling dollars via sustainable travel, ecotourism. Ecotourism: Environmentally responsible travel to natural areas, to enjoy and appreciate the physical and […]
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