How to support sustainable investing with Environmental Content Marketing Running a successful company that solves environmental issues requires a network of investors, staff, community leaders, policymakers, and marketers who have a working knowledge of the environmental problem the company is trying to help solve. Sustainable brands have an opportunity and a responsibility to add education […]
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Sustainability is growing in importance to companies’ stakeholders, including the growing number of environmentally conscious consumers. A recent survey shows 84 percent of consumers say poor environmental practices will alienate them from a brand or company –TheRoundup. A global review confirms that 55% of consumers are willing to pay more for products or brands that […]
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Why is it important to educate staff on sustainability? In 2021, Deloitte launched a company-wide sustainability and climate learning program for 330,000 of its people. They realized all personnel that stands behind the brand must have a working knowledge of climate change and the actions they’re working to solve. When staff is educated on the […]
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As a CEO navigating a worldwide pandemic that hasn’t been seen since 1918, balancing empathy and execution has become a delicate, nearly impossible act. As the great equalizer abounds, old hard ways die fast when everyone’s performance and mental health are suffering. CEOs of sustainable brands are currently stretched to the limit with crucial pivoting […]
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Environmental Content Marketing is a broader marketing strategy for environmental companies significantly higher on the sustainability spectrum. Environmental marketing supports business growth, aids in mission building increases measurable impacts on the planet. A key differentiator for Environmental Content Marketing is that it is people-focused, helpful, and not greenwashed. Environmental Content Marketing, sometimes also called Green […]
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Innovate, don’t imitate — how CEOs of Sustainable Brands can leverage tailored content & turn Green to Gold Have you noticed the number of people concerned with the planet continues to grow exponentially? Even if they don’t completely understand what’s going on, they know something needs to be done. Research and public polling back this […]
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The field of marketing has evolved significantly in recent years, and one of the most effective strategies is education-based marketing. Also known as inbound marketing, this approach focuses on attracting customers to your business rather than trying to reach as many people as possible with one-way communication. Be the educator Before inbound marketing became mainstream; […]
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