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Environmental content Marketing

Environmental Content Marketing: Do Marketers shape the Climate Narrative?

The bad news, climate change is rapidly evolving; the good news, marketers can use content to make a positive impact. Though climate change is accelerating at an alarming pace, the silver lining lies in leveraging communications about it as a powerful tool for fostering positive change. But does environmental marketing truly extend beyond promoting products […]

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Education-Based Marketing for Holistic Health: The Industry’s Most Valuable Weapon

Education-Based Marketing for Holistic Health: The Industry’s Most Valuable Weapon

How holistic health clinics and alternative medicine can leverage educational content marketing The data is in. People are increasingly seeking holistic forms of healing at accelerated rates. A national survey revealed that the use of meditation more than tripled from 4.1% in 2012 to 14.2% in 2017. In addition, the use of chiropractors has increased […]

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