These 3 survey results tell us consumers genuinely care about sustainability In 2018, we started an ongoing study to look at the sustainable purchasing habits and beliefs of average consumers. We wanted to understand if people care about their purchases in an environmental and health context, and if so, what percentage. The survey addresses the […]
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A Lesson in Environmental Education-Based Marketing “A $1 trillion market opportunity exists for companies that can successfully explain their sustainability efforts to consumers, according to a study from Unilever.” – Baldino, 2017. Often, companies separate educational efforts from marketing efforts. These two things are seen as part of different “buckets” or departments. What happens […]
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World Oceans Day takes place every June 8th to recognize that there is one global ocean that connects us all. On this day, global citizens work to prevent plastic pollution and encourage solutions for a healthy ocean. The Non-Profit Organization, 5 Gyres is a purveyor of ocean health, educational content, and empowerment for change. […]
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What is Edu-Marketing for Environmental Products & Services? True Edu-marketing vs. White or Greenwashing Edu-Marketing, or educational-based marketing, is the concept of creating an educational curriculum and transforming it into digestible marketing content for the masses in various forms (articles, videos, magazines, infographics, interactive quizzes, email updates, online courses, etc.) thus helping people better understand […]
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An Opportunity to Learn the Impact of Data Dashboards on Educational Marketing Do you know how a Data Dashboard can push your Environmental Educational Marketing efforts to the next level? We do! In honor of Earth Day, we are sharing some of our favorite earth-centric Data Dashboards that you can take note from, model after, […]
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The field of marketing has evolved significantly in recent years, and one of the most effective strategies is education-based marketing. Also known as inbound marketing, this approach focuses on attracting customers to your business rather than trying to reach as many people as possible with one-way communication. Be the educator Before inbound marketing became mainstream; […]
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