Investments in global renewable energy surged to $1.3 trillion in 2022, signifying a transformative shift towards sustainable practices, with renewable energy leading the charge. Sustainable investments from consumers, investors, and businesses are still trending toward the mainstream. As we navigate this environmental consciousness era, businesses seek innovative ways to communicate and promote sustainability without greenwashing. […]
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In recent years, consumers have become more conscious of climate change, income inequality, health care disparities, unfair labor practices, and gender inequity. This increased awareness has led to businesses embracing practices aimed at societal good. In 2019, approximately 90% of the companies listed on the S&P 500 index released a Sustainability report. A benefit corporation […]
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Here’s how EV companies can leverage knowledge to gain market share Global spending on electric cars exceeded USD 425 billion in 2022, up 50% relative to 2021. – Internal Energy Agency In the burgeoning world of electric vehicles (EVs), transitioning from a gas-powered car to an EV can be daunting for many drivers. The presence […]
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Here’s how solar energy companies can be successful on social media. Even with solar power’s bright promises, the presence of solar companies with less- than- ideal standards can decimate homeowners’ enthusiasm for renewable energy and underscores the necessity to vet potential solar installers. When homeowners begin their solar journey, some pick up their phones to […]
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Renewable energy is the most rapidly expanding energy source in the United States and across the world. During the COP28 climate change summit, over 130 countries and the European Union pledged to collaborate to increase the global capacity of installed renewable energy to a minimum of 11,000 gigawatts by 2030. Increasing the global capacity of […]
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Sustainability is growing in importance to companies’ stakeholders, including the growing number of environmentally conscious consumers. A recent survey shows 84 percent of consumers say poor environmental practices will alienate them from a brand or company –TheRoundup. A global review confirms that 55% of consumers are willing to pay more for products or brands that […]
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Why is it important to educate staff on sustainability? In 2021, Deloitte launched a company-wide sustainability and climate learning program for 330,000 of its people. They realized all personnel that stands behind the brand must have a working knowledge of climate change and the actions they’re working to solve. When staff is educated on the […]
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In previous years, Las Vegas has hosted upwards of 95% of the leading tradeshows in the U.S. while hosting RE+, which this year clocked its biggest turnout yet in the fifth most traveled city in the world by international travelers. There was something serendipitous about this year’s show being in Las Vegas, the city that attracts […]
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The Resource Recycling Conference in Orlando 2023 was a great experience for exploring solutions, innovations, and insights into the world of resource recovery and recycling. The overarching theme that resonated throughout the conference was the pressing need for environmental education across all waste sectors to residential, commercial, manufacturing, and especially legislators. Other significant themes included […]
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The bad news, climate change is rapidly evolving; the good news, marketers can use content to make a positive impact. Though climate change is accelerating at an alarming pace, the silver lining lies in leveraging communications about it as a powerful tool for fostering positive change. But does environmental marketing truly extend beyond promoting products […]
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