sustainable development

17 Goals the U.N. wants Businesses to Foster for Global Sustainability

17 Goals the U.N. wants Businesses to Foster for Global Sustainability

Power in numbers and networking, here’s why international cooperation is vital for achieving sustainability goals

The UN Global Compact was officially launched in July of 2000. Kofi Annan called on businesses and business associations to set core values that might allow for prosperity to spread across the globe. Acknowledging lessons learned from the Great Depression through the era of Globalization, he shared the key elements that would become the UN Global Compact:

  • Human Rights
  • Labor Standards
  • Environmental Practices

The evolution of the Global Compact is called Sustainable Development Goals (SDG). The core of this 2015 compact was international cooperation. They set 17 goals, and 193 countries agreed to work on these goals jointly. SDG echoing Kofi Annan’s 2019 speech, pushed a collaboration of civil society, the private and public sectors.

U.N. 17 Goals to Transform the World | A.R. Marketing House

International cooperation is at the core of the UN’s mandate, and it has evolved.

Fifteen years after Kofi Annan’s unveiling ideas that became the 8 Millennium Development Goals, the Sustainable Development Goals (SDG) were adopted in hopes of addressing the challenges we humans face in the years to come.

The most impactful goals that have risen out of the SDG are as follows:

  • Humans come first to get rid of poverty and hunger
  • Reach universal access to such basic needs and services like water, sanitation, and sustainable energy
  • Support human development and opportunities with proper education and work
  • Create structures that will allow cities and various communities to produce and consume in a sustainable manner
  • Reducing inequalities, and that also means eliminating gender inequalities
  • Combat climate change and protect our oceans and terrestrial ecosystems
  • Promote collaboration so as to engender an environment of peace and also sustainable development

The UN grew out of the dust, death, and destruction of the 20th Century’s Second World War. It has tried to build a positive world community. It covers a vast set of issues, as you can see from the above highlights. As leaders of the business community, you may already be aware of the bridges they have tried to create.

Here are some examples of U.N. supported initiatives:

Global Issues Overview – the collection issues for which the U.N. focuses on.

Business Focus – the support and focus for businesses contributing to a globally impactful mission.

Greening the Blue – raising awareness about the purpose of sustainability

Ministry of Foreign Affairs Denmark on International Cooperation for SDGs

“With the Sustainable Development Goals (SDGs), sustainable development has become a global agenda with the private sector as a central driving force. Businesses are playing a crucial role in achieving the SDGs. Many companies and investors can contribute with knowledge, technology, innovation, and capital that help solve global challenges. Therefore, The Ministry of Foreign Affairs collaborates with a number of key international actors and partners to foster the role of industry in meeting the SDGs. Through international cooperation and partnerships, we promote the SDGs across countries and sectors.”

P4G – Partnering for Green Growth 

P4G aims to accelerate the implementation of the Sustainable Development Goals by bringing together the private sector, civil society and public authorities in partnerships for green and inclusive growth. P4G provides a critical platform to bring green growth policies into practice through partnerships that can achieve high-impact, market-driven solutions and as such, P4G offers a way to implement SDG 17.”

Partner countries that aim to make high impact solutions include:

Bangladesh, Chile, Colombia, Denmark, Ethiopia, Indonesia, Kenya, the Netherlands, South Africa, South Korea, Mexico, and Vietnam.

Partnering for achieving sustainability goals | A.R. Marketing House

 

The UN’s Sustainable Goals are pretty comprehensive. Is your company potentially missing opportunities to improve the world with your business?

1. NO POVERTY

Is your business or NGO fighting poverty?

U.N. to end poverty | A.R. Marketing House

2. ZERO HUNGER

Is your company looking to improve food or recover it so won’t go to waste? How about saving our soils from the likes of factory farming? Go to ZERO HUNGER.

U.N. to achieve zero hunger | A.R. Marketing House

3. GOOD HEALTH & WELLBEING

The third goal is good health and well being. Reducing premature death and eradicating widespread diseases.

U.N. to reach good health and well being | A.R. Marketing House

4. QUALITY EDUCATION

Right along with health, well educated employees improve business. Want sustainable development, you will need support from an educated workforce.

U.N. to ensure quality education for all | A.R. Marketing House

5. GENDER EQUALITY

An aspiration, yes, but a platform for a more peaceful world.

U.N. to achieve gender equality | A.R. Marketing House

6. CLEAN WATER & SANITATION

What the world needs now is Clean Water and Sanitation. Essential for life and health, do you have a foot in an industry so critical to life? Look for partnerships, SDG in Action.

U.N. to endure clean water and sanitation | A.R. Marketing House

 

7. AFFORDABLE CLEAN ENERGY

How about affordable and clean energy? A sustainable organization. An opportunity to grow.

U.N. ensuring affordable clean energy | A.R. Marketing House

8. DECENT WORK & ECONOMIC GROWTH

Decent work and pay will help economic growth. A quality job grows a quality community, a quality society, in fact, makes for a sustainable society.

U.N. to promote decent work and economic growth | A.R. Marketing House

9. INDUSTRIES, INNOVATION, & INFRASTRUCTURE

Industry support, infrastructure, and innovation are absolutely crucial for sustainable development. Look for support from various agencies and programs.

U.N. support industries innovation and infrastructure | A.R. Marketing House

10. REDUCED INEQUALITIES

Reduced inequalities make sense from the standpoint of lowering poverty and societal conflicts. Much work to be done here including improving access to health and education.

U.N. aiming to reduce inequalities | A.R. Marketing House

11. SUSTAINABLE CITIES & COMMUNITIES

Our cities and communities need opportunities for innovation of basic services, improved energy generation, housing, transportation, and smart development. Imagine a world with clean air.

U.N. to make sustainable cities and communities | A.R. Marketing House

12. RESPONSIBLE CONSUMPTION & PRODUCTION

Keep your environment free of waste. The UN politely calls #12 responsible production and consumption. ”Do more with less” might help, but innovation and sharing ideas to improve the quality of life all around us will go a long way too.

U.N. to ensure responsible consumption and production | A.R. Marketing House

13. CLIMATE ACTION

Climate Action, another reason to apply for massive UN support of a sustainable media to counteract the false narratives of some of our “so-called” news and the simple silence from other media  because it doesn’t fit into a “sound bite.” At least, the UN and the rest of the world are not ignorant of this issue.

U.N. taking climate action | A.R. Marketing House

14. LIFE BELOW WATER

Life Below Water refers to the ocean’s health. This vital resource is waiting for a coalition of public, private, and government to salvage the very global systems to continue habitable life on this planet.

U.N. conserving ocean sea and marine health | A.R. Marketing House

15. LIFE ON LAND

They say plant a tree. Like the ocean, land is essential for sustaining life and preserving biodiversity. If you are a business looking to halt the degradation of mother earth check out what the UN might have to help you and your efforts to keep our diverse planet alive.

U.N. sustaining life and preserving biodiversity | A.R. Marketing House

16. PEACE, JUSTICE, & STRONG INSTITUTIONS

How about some peace, justice, and strong institutions. Support your fellows. Keep them from violence and abuse. Anything less and anarchy reigns. Anything less and sustainability is a lost cause.

17. PARTNERSHIPS

Round it back up to governments, the private sector and civil society committed to sustaining life on this planet.

U.N. cooperation | A.R. Marketing House

businesses joining the UN’s SDG’s | A.R. Marketing House

How can my business join the UN’s SDG’s

Cooperation is key. Coalitions help improve the success rate of SDGs. Each piece is like a building block that depends on the strength of each block to build a sustainable world community. The UN offers businesses a portal to partner and meet the demands for contributing to sustainable goals. Explore your path to building businesses that support a just, healthy future for all on the UN website.

 

 

The human condition tends to be resistant to change. Amid the outbreak of the coronavirus pandemic, we have an opportunity to move forward in new holistic ways. Combining the strength of like-minded leaders like yourself will move the sustainability needle and extend our life on this planet.

 human condition tends to be resistant to change | A.R. Marketing House

 

Stay Tuned! 

In July the High-level Political Forum on Sustainable Development (HLPF) 2020 will take place. Get involved and stay up to date on the 17 SDGS, here.

 

Resources

https://sustainabledevelopment.un.org/?menu=1300

https://www.unglobalcompact.org/about

https://business.un.org/

https://www.un.org/en/sections/what-we-do/promote-sustainable-development/index.html

https://www.un.org/sustainabledevelopment/sustainable-development-goals/

Posted by ARMarketingHouse in Blog, Environmental
Earth Day Data Dashboards

Earth Day Data Dashboards

An Opportunity to Learn the Impact of Data Dashboards on Educational Marketing

Do you know how a Data Dashboard can push your Environmental Educational Marketing efforts to the next level? We do! In honor of Earth Day, we are sharing some of our favorite earth-centric Data Dashboards that you can take note from, model after, and create your own to do things like promote species conservation, educate on sustainable development, or build content for travelers that buy ecotourist packages.

What are data dashboards?

Data dashboards are a way to visualize key data in a way that numbers and statistics alone cannot convey to a general audience. Commonly, data dashboards are used for making business decisions and modeling data in a way that allows decision makers to visualize the information they need to know in order to make data-based educated decisions. Often these business dashboards display KPI (key perform indicators) and key data points across company departments that drive business decisions. Taking this same methodology and applying it to important worldwide topics and issues like the health of the planet, particular species, ecosystems as well as environmental and sustainable development can help educate and market on important efforts.

In honor of Earth Day, I would like to spotlight some great earth-centric data dashboards created by different designers who showcase their creativity in an inspirational way that you can learn from and begin developing your own online interactive tools for your audience.

Raise Awareness, Raise Funding

Raising awareness and education for a species, cause, or non-profit effort. Educational facilities, aquariums, an animal rescue center, or any related entity can use similar efforts to this beautifully built dashboard by Jonni Walker exploring Hawk Migration. In this Data Dashboard of the Swainson’s Hawk you can see the use of map interactivity, video, and well-displayed visuals and data. The chart is click-able and highlighting the migration journey of the Swainson’s Hawk through the Americas. By creating tools like this, you can up the interactivity factor of your content while raising awareness of a particular cause or species. You can even add an interactive component to your dashboard soliciting donations or data collection participation to continue the research and support efforts of your program.

Environmental and Sustainable Development

Urban Forests are a key value to city dwellers and large green spaces promote the sequestration and natural breakdown of common hazardous urban pollutants like ground-level ozone, sulfur dioxide, nitrogen dioxide, and carbon monoxide. Displaying these key-to-health urban forests and developing an educational program for citizens can allow City Planners and Eco-Development businesses alike to garner the support of residents and investors to opt-in to sustainable development. Using these interactive tools, companies can expand their innovations to inspire a wider audience to live better, be wiser, and invest intelligently in our cities, energy usage, and our homes. It would be interesting to see these innovative Prefab Sustainable Homes Companies like Hive Modular, Living Homes and IdeaBox drive educational efforts like Urban Reforestation to drive their combined efforts of education and sales to develop healthier cities and homes.

In this example Urban Forest of NYC Authors Ann Jackson and Josh Jackson have developed a hover over map that shows tree species locations as well as a bubble chart that updates carbon sequestration data.

Digitizing Your Ecotourism Content & Promoting Conservation Efforts

Ecotourism is a huge and growing sector of the Travel Industry. With growth in this more educationally driven travel cohort, more and more ecotourism companies are upping their educational game and turning to data dashboards for teaching ecotourists subjects in more interactive and clever ways. This data dashboard, Endangered Safari by RJ Andrews shows very interactively, the population stability as well as the endangered status of African mammals. This is a perfect example of using digital educational tools that travelers can pull up on their smart devices while taking a tour and learn as they journey along on their ecotravels during and after their trip. It is also content that will be highly shared amongst educational institutions, museums, and special interests groups related to the conservation efforts of your travel agency.

We hope you have learned a little bit more about how Data Dashboards can be used to help educate and market your environmentally focused efforts. If you need help Managing your Data Dashboard Projects, contact us. We’re always happy to geek out with your content and grow your efforts!

 

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Posted by ARMarketingHouse in Blog, Environmental