With big shifts happening in the world, we can all cling to some words of wisdom, some rockets of intentions, some guidance to stay on the right path. It’s especially important for leaders in the new economy to be supported with guiding principles or mantras, navigating through this transitional period in time. We’ve curated our […]
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In this post, you will learn: What Content ROI is for sustainable brands The importance of calculating content ROI for sustainable brands Why the new consumer environment requires content 10 specific areas where content shows success & positive ROIs What to measure when calculating Sustainable Brand Content ROI When to measure Environmental Content ROI When […]
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Stop Calling it Environmentalism Environmentalism: The natural world is being destroyed and it is a moral imperative to preserve and reconstitute as much of it as possible as soon as possible. If only the environmental movement were framed so simply in the public’s eye (or traces of neural circuitry, rather). – George Lakoff The human brain […]
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These 3 survey results tell us consumers genuinely care about sustainability In 2018, we started an ongoing study to look at the sustainable purchasing habits and beliefs of average consumers. We wanted to understand if people care about their purchases in an environmental and health context, and if so, what percentage. The survey addresses the […]
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