I just died a little inside when I read this article in The Economist that flatly demonized an industry that was created to help people and the planet. It’s so frustrating when you get excited to read an article that features your industry only to realize that anyone else who reads it will be misled and further misinformed.
I have seen this in the music industry, habitat restoration, holistic health, cannabis health, climate change, water conservation, blockchain tech, cryptocurrency, and renewable energy industries. And, if we’re honest, we’ve all pulled our hair out at some point after being exposed to false news about our industry. It’s heartbreaking and let’s admit, it makes you want to toss the culprit! I MEAN… makes you want to calmly educate the reporter. 🙂
But this is why we are wholeheartedly dedicated to quality content that educates especially for those industry leaders who are disrupting the status quo. We’re on a quest to help those people set the record straight on topics that matter if only people had a chance to see them without bias.
Blogs and articles are a huge way to create doubt where doubt is needed and help people make better, healthier choices, and in many cases, save lives.
Here’s a great example of what I’m talking about and what inspired my rant. The Economist (left image) vs. A.R Marketing House (right image)
Have a look at the dates, these two articles above were posted within 1 day of each other. If you read the poorly researched one on the left without being an insider in this industry, you might not realize that you’re being taken on a ConocoPhillips (oil industry) mind trip. ⛽🎢 The article on the right was a piece we wrote for Go Solar Group, where our sole focus was to gather impartial, industry insight and predictions. It features actual industry expert insight from an interview we conducted with former Director of the Advanced Manufacturing Office for the Department of Energy.
🤔 How many news articles have you read that completely misportrayed your industry?
TAKE ACTION: For every cringe-worthy article that exists in your industry, commit to writing one article to counteract and correct the false ones. When more and more industry leaders stand together to educate with an emblazoned purpose, that’s when the floodgates in your industry will open.
This is where WE 🎤 GRAB THE MIC 🎤 and break the silence and frustration to become the visionary thought leaders that gather a crowd to share our expertise. Our planet, our medicine, our politics, our technology, our wellbeing, they all need so much healing right now. That healing starts with a conversation. That conversation starts with insight. That insight comes from you!
What will you do? Share your thoughts with us! What would you like to set the record straight about in your industry? We’re here to listen & help!
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