Micro-Content

Meet your new punchy pal, short form content. Short form content is of high value to your educational marketing efforts. It is fun, relevant, quick, and accessible. It is tailored to keep your message relevant on your social media platforms.

Articles

The importance of your business creating remarkably useful and informative content is imperative and this is not going away anytime soon. Content creation is not a fad. It’s the way you become and stay a leader in your industry.

Data Driven Articles

Data Driven Articles require creative, analytical, and storytelling components that must hit the mark every time. This is our specialty at A.R. Marketing House. We draw inspiration from actual data, rely heavily on great design and copy to engage readers & buyers and convert hearts, minds, and wallets. We set free the data that has been locked up in academic research papers and convert it into helpful, understandable articles that educate, elevate conversations, and convert followers and on-the-fencers into loyal enthusiasts!

E-Magazine/E-News

Research shows that creating an e-Magazine is a great way to elevate your status and the perfect place to share your high quality content. You can share promotions, promote events, and allow your partners to contribute to delivering top notch articles and featured stories. Another perk, of e-Magazines are the monetization capabilities of this content strategy.

Education Based Content Marketing - armarketinghouse
Copywriting
This is the most essential part of any marketing, whether it’s digital, print or a huge advertisement campaign. Word placement, or as it is known, copy, is a coveted skill set. The strategic delivery of words that lead others to take action is both an art and a science. Creating great copy takes time + energy + skill. We are proud to have the sharpest team of copywriters that live, eat, and breath copy.
Video Content
The reports are in: Your customers want to see more videos from you. 54% of consumers say they would like to see more videos when they are in the buying process.
Infograhics

The human brain processes visual data 60,000 times faster than plain text. 65% of people are visual learners. Infographics are a way to present data in a visual manner and drive traffic to your site. Creating strategic graphics that makes complicated data more digestible and placing visually pleasing items that show your expertise will always hit a wider audience than text alone. Infographics are shareable and highly searchable because they are a long form image with rich information.

Interactive Content

This is a great way to educate, entertain and engage with your audience through assessments, polls, quizzes, and surveys. Interactive content is extremely valuable content that is constantly engaging with your audience on many platforms. Increase your leads and your traffic while, eh hem, building your data collection.

E-Courses

Are you an innovator for change? Is your company or organization adept at something that can improve the world, if only more people knew? We will help you develop a curriculum to teach others your skills and spread your knowledge. You can place your courses on multiple platforms and even monetize them if you wish. We’ll show you how!

Case Studies

Let’s build your case studies. Did you know that 92% of consumers trust recommendations from other people – even someone they don’t know? People love a third party story and hearing a real testimonial will build trust around your brand.

What is Content Marketing?

Content Marketing is a strategy that you employ to create and share empowering content such as videos, movies, articles, blogs, comic books, micro-content, etc. that stimulate interest in your brand, products, or services. The core of any great marketing execution always comes back to content. Content marketing will become the crux of your movement to educate and empower.

 

What is a Content Marketing Strategy?

It all begins by taking a look at your audience personas to develop an understanding of their needs and how your solution will meet those needs. Once this is completed, it is time to decide what educational content will best serve your audience and develop a content calendar to execute the movement you create.

 

What is Content Optimization?

Content Optimization is the ongoing process of using keyword research, SEO best practices, and analyzing user interactions with your content to make the best decisions for increased content visibility and conversions to your movement + offerings.

 

What is Content Promotion?

Content promotion is delivering your shiny new content to the correct channels and influencers that will share them in droves. You must know where your audience gathers and promote your content in these arenas. Is it a specific social media platform? Is it a trade-specific platform? Knowing where your audience learns and enriches themselves online is key to promoting the right content to the right platforms.

 

What is Content Maintenance?

Google loves helpful, educational, and updated content. That is why it is important to manage your content on an ongoing basis rather than a developing it once and letting age. To maintain content we conduct an inventory of your old posts, blogs, and quizzes and update them with current statistical information, wording, and links. Did we mention that google loves this?

 

So, which businesses can actually use Content Marketing?

We don’t say this lightly…ANY business can use Content Marketing as a strategy. However, if you’re in a particular industry that is shrouded with non-information or misinformation, content marketing education is especially necessary so that you're able to educate masses of people, thus adding them to your audience and customer pool.

People don’t typically buy, join, or care about what they don’t already know or understand. Your content will create the conversation, your follow-up tools will keep the conversation going and help others become invested in educating and spreading your message. Sounds like a movement… Hmm, we’re in! Are you?

If you take a look at some top tier leaders, you will start to notice that they always use content in one form or another.

Our specialty is taking your data and using our creative mastery to develop some of the most compelling and unique content you could ever imagine creating.

We find many businesses and non-profits tend to have droves of data and interesting stories yet are unable to realize and develop them into their own content. They get overwhelmed with the idea of creating their unique content. That’s why it is important to hire a professional who can see your unique selling proposition, collect interesting data, and tell your story via intriguing content developed specifically to fulfill the needs + questions of your audience and to grow your movement.

 

What is the ROI of Content Marketing? Speaking of data, let’s look at some stats:

  • Content Marketing adopters have 6x higher website conversions than non-adopters.
  • Blogging generates 88% more leads for B2C and 67% more leads for B2B
  • Higher visibility in search engines
  • Content Marketing generates 3X more leads and costs 62% less than Outbound Marketing
  • Public Trust
  • Engaged Prospects
  • Happier Clients

High-End Educational-Based Marketing

The number one need for many businesses and organizations is consistent education and re-education. It begins with simple answers to the following questions: What is your product or service? Why is your business or organization important? How will you and your organization improve lives? What does the public need to know about the problems you are solving?

Once these have been answered, it's time for continual delivery of Industry Leader, high quality and Data-Infused content that will elevate conversations and separate you from the rest.

We understand that in a perfect world, businesses and services that are doing good in the world shouldn’t actually need marketing. The fact is that there is not nearly enough persistent education and guidance for this to be the case. Educational-Based Content Marketing allows you to become your industry's leaders and fill the gaps of education where society has failed. This is your legacy.

What Clients have to say:

caret-down caret-up caret-left caret-right

"A.R. Marketing House was amazing to work with. They were not only perfect at the work that we hired them for but they really connected with us and the project which made it such a pleasure to work with them. We would absolutely work with A.R. Marketing House again and highly recommend you reach out to them if you need their services." - P.C.

"Great communication! Great suggestions, great followup and timeliness. Positive attitude to top it all of too. Look forward to working with A.R. Marketing House on more projects 🙂 " - C.S.

"It's been a fantastic experience working with A.R. Marketing House, they were very helpful and patient. I highly recommend to anyone." - D.L.

Packages

The Educator Package

Enter your perfect Educational Content Marketing Strategy Starter Package. Begin to share your original Infographics, Articles, and Micro-content.

GET A QUOTE>

The Data Guru Package

Your perfect Geekster, Innovator Package. We will strategize, collect + analyze your ORIGINAL data to produce unique educational content.

GET A QUOTE >

The Industry Leader Package

Full Service Educational Content Management, Development, Production, Execution, + Delivery for Enterprise Businesses and Organizations. Includes Articles, Infographics, Data to Content, Micro-Content, Data Journalistic Articles, Blogging, Annual Reporting, Email Marketing, and Social Media Content.

GET A QUOTE >