Grow Your Efforts with Email Marketing
It’s more important than ever to start growing your email list. This is how you can start nurturing your audience, educating your customers, and increasing your revenue using email marketing.
Everything is a strategy, including the emails you send. Think of your email strategy as a hired salesperson. This salesperson is going to take the time to say hello, introduce themselves, provide the most useful information to help your audience in their buying process and keep in touch after the relationship is built.
Email is where you get to stay top of mind and educate further on your industry, your unique offerings, and also interesting topics and news related to your business or organization. You are an expert in your field, so enlighten people by sharing your unique knowledge. Take the time to choose what you want to educate your audience and also choose what forms of specialized content would best explain your key messages.
The great part about email marketing is you can pick a strategy, pre-write all of your emails and automate the process so you’re not tied to constant email creation and ideas. It’s technically your’s “forever-ish”.
Though a set-it-and-forget-it idea is nice, you will want to be sure and check in on your analytics and see how people are engaging with your automated emails. And while you don’t have to draft entirely new emails you can tweak and adjust your content to constantly improve your responses and really give people what they want.
Without further ado, here is your list of the 5 types of emails that you should start sending.
1. The Welcome Email
When you convert new subscribers to your email list, it is exactly like you’re starting a new relationship. Therefore, your emails should be treated and written accordingly.
Your Welcome Email is an excellent way to introduce yourself and/or your brand to your subscribers. I like to think of this as a virtual handshake or hug, but ultimately it’s the educational icebreaker to start a conversation.
Here are some quick tips on your Welcome Emails:
☆ Send quick automated emails to welcome and thank new members for subscribing the moment they sign up. Let them know what to expect from you in the future. This is the time to set the tone as a trustworthy leader that will only deliver valuable and reliable content to them.
☆ Guide new subscribers to any useful online tools on your website like your blog, social media, recorded talks, tools, etc. Really make them feel excited about what they will be getting and have access to now that they’ve subscribed. This will build loyalty and trust in your new relationship.
☆ Be sure to include a specific Call-To-Action. Guide your readers to what you’d like them to do next. Do you want them to join your Facebook Group? Connect with them on LinkedIn? Whatever you choose as your Call-To-Action, be sure it will add value to your audience.
☆ An important point to reiterate is to AUTOMATE your Welcome Email. You want whoever has subscribed to your list to receive this first email immediately. Once you set up your automation, you can rest assured knowing at any hour of the day, anywhere in the world, your welcome email will automatically be sent.
Here’s an example of a welcome email from an online beauty store. You can use this as inspiration for your welcome email automation.
2. The Newsletter
Your Newsletter is a place for you to educate and inform people about current events, current deals, articles, blogs, community updates, quizzes, videos, which help in relationship nurturing and allows you a platform to be newsworthy, interesting, and helpful.
You can choose to send your newsletters quarterly, monthly, bi-weekly, weekly or whatever rhythm is best for your particular audience. Remember, you want to be helpful and you want your newsletters to be focused. Try to stick to one general theme for each email and preferably one call to action.
Here are some tips for your next Newsletter:
☆ The flow and layout of your Newsletter. Are there too many pictures? Are there spammy words within the content? Just remember Newsletters are meant to be informative. Overall, all of this relates back to knowing your message, being well branded, and making sure you are always on topic with every portion of your newsletter.
☆ Make your Newsletter Personal. The more personal your newsletter message can be, the better open rates and engagement you will have, which turns into more sales. This is a good time to get your audience to know you better and provide them with new and helpful tools and information. Let your audience know these tips are exclusively for them. This creates more intimacy with your audience which also builds brand loyalty. You will see more repeat customers and referrals.
☆ Best Newsletter SEND TIMES. Do a little research and find out when your audience tends to check their email. You can split up your list to A/B test for open rates then send your newsletters at the best time based on your results.
Here’s a sample of a very helpful Newsletter from SugarWatch.org.
3. An Offer Email
Everyone loves a special offer. So here is your chance to give your subscribers an exclusive offer. Who wouldn’t feel special receiving an offer from a business or organization that you already have an interest in?!
This is a great way to drum up interest, engagement, and purchases.
Ultimately, Offer Emails reinforce the value that you are providing. This will build loyalty to your brand and give people an opportunity to try your products or services at a discounted rate.
Here’s a very simple and effective Offer Email from The Eco Laundry Company.
4. The Survey Email.
It’s DATA COLLECTION TIME! Cozy up to your inner geek and start collecting interesting and much-needed information from your customers. This is one of the biggest reasons why A.R. Marketing House is so different than any other marketing company. We believe in the power of converting your unique data into interesting content that is a) EXCLUSIVELY yours and b) that your audience will love. Surveys create an opportunity to learn and acquire information needed to tell your unique story, not to mention market insight.
By using data and creating unique content you naturally become an Industry Leader and make raving fans of your colleagues and clients. Not to mention, if no one else in your industry is creating that rich, much-needed content, your colleagues will be jumping at the chance to share, share, share!
Here’s an example of an email for collecting surveys:
5. An Exclusive Content Access Email.
Here is another way to deliver value directly to the inbox of your audience. Create and send exclusive and valuable content directly to your audience.
Below is an email example that shows how you can include exclusive content for your subscribers, making them feel valued while also encouraging others to subscribe in order to receive your very exclusive, valuable content.
So, how will you leverage Email Marketing?
One of our key offerings that clients love is email marketing. Perhaps because of the high ROI we yield, which is about ~40-60%. We specialize in getting great returns and creating relevant emails that clients and customers love.
Want to learn how we can get your email marketing in tip-top shape? Just ask! We’re always ready to help you succeed and make a positive impact on the world.
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