Battery Energy Storage Systems (BESS) are becoming a powerful solution for U.S. commercial and industrial (C&I) facilities as facilities seek smarter energy management and resilience. Declining technology costs and supportive policies (like tax credits) have prompted an increase in BESS adoption, with analysts projecting the global C&I storage market to grow about 31% annually this […]
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A New Era of Agriculture: How Microgrids Are Powering Indoor Farms Farms are headed indoors, and with the move to a more controlled climate, comes the surge in energy demand. Controlled Environment Agriculture (CEA) is growing rapidly and is expected to surge to $377.6 billion by 2032. CEA and indoor vertical farming are making food […]
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Wind Power Recycling: What Happens After the Blades Break In the wake of increasingly intense storms, the conversation around wind energy has started to shift. While the public sees downed turbines and lost generation capacity, developers and operators are faced with another, quieter crisis, and that is managing the aftermath. What happens to thousands of […]
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The Case for Corporate-Funded Education in a Misinformation Era About every four years, large corporations work to adjust their framing to ensure their communications align with the prevailing political, regulatory, and economic landscape. While sustainability and circular economy initiatives generally have broad bipartisan support, the specific language and priorities can shift depending on the administration’s […]
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The Next Era of Environmental Marketing: Adapt, Reframe, and Build Resilience Several executive orders have dramatically shifted the nation’s environmental and energy policies. The halt of $300 billion in federal clean energy funding, withdrawal from the Paris Agreement, and declaration of a national energy emergency in favor of fossil fuel development have all created a […]
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Dr. Martin Luther King, Jr. led an entire era. What made him a powerful and effective communicator was that he educated, engaged, and motivated people into action. In fact, to this day, his words continue to ignite and spark new generations to action that continue to face oppression. One significant difference between MLK’s era and […]
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How to leverage education-based environmental marketing For many years, brands have used storytelling and the delivery of helpful content to create value and attract customers. The ultimate goal, of course, is to create a community and promote products and services with a solution to community issues. When we explore the question – what is content […]
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Innovate, don’t imitate — how CEOs of Sustainable Brands can leverage tailored content & turn Green to Gold Have you noticed the number of people concerned with the planet continues to grow exponentially? Even if they don’t completely understand what’s going on, they know something needs to be done. Research and public polling back this […]
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The evolution of our waste issues We, the people, are communal animals. There is no denying that. We are also creators of waste. As we came together in larger and larger communities, the need to manage waste grew more complicated and more expensive, of course. Waste management has long provided work for some, and benefits […]
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Stop Calling it Environmentalism Environmentalism: The natural world is being destroyed and it is a moral imperative to preserve and reconstitute as much of it as possible as soon as possible. If only the environmental movement were framed so simply in the public’s eye (or traces of neural circuitry, rather). – George Lakoff The human brain […]
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