The Best Sustainability Initiatives Include Training For Employees A consensus has solidified around corporate ESG; it has officially become a tool for addressing business opportunities and identifying risks. ESG may evolve into another name over time, but the goals will remain (mostly) the same: future-proofing business efforts. 92% of CxOs believe their company can continue […]
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The Next Era of Environmental Marketing: Adapt, Reframe, and Build Resilience Several executive orders have dramatically shifted the nation’s environmental and energy policies. The halt of $300 billion in federal clean energy funding, withdrawal from the Paris Agreement, and declaration of a national energy emergency in favor of fossil fuel development have all created a […]
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How to support sustainable investing with Environmental Content Marketing Running a successful company that solves environmental issues requires a network of investors, staff, community leaders, policymakers, and marketers who have a working knowledge of the environmental problem the company is trying to help solve. Sustainable brands have an opportunity and a responsibility to add education […]
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Investments in global renewable energy surged to $1.3 trillion in 2022, signifying a transformative shift towards sustainable practices, with renewable energy leading the charge. Sustainable investments from consumers, investors, and businesses are still trending toward the mainstream. As we navigate this environmental consciousness era, businesses seek innovative ways to communicate and promote sustainability without greenwashing. […]
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The Importance of Environmental Literacy for Your Online Community Sustainability is growing in importance to companies’ stakeholders, including the growing number of environmentally conscious consumers. A recent survey shows 84% of consumers say poor environmental practices will alienate them from a brand or company –TheRoundup. A global review confirms that 55% of consumers are willing […]
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Dr. Martin Luther King, Jr. led an entire era. What made him a powerful and effective communicator was that he educated, engaged, and motivated people into action. In fact, to this day, his words continue to ignite and spark new generations to action that continue to face oppression. One significant difference between MLK’s era and […]
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Innovate, don’t imitate — how CEOs of Sustainable Brands can leverage tailored content & turn Green to Gold Have you noticed the number of people concerned with the planet continues to grow exponentially? Even if they don’t completely understand what’s going on, they know something needs to be done. Research and public polling back this […]
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Stop Calling it Environmentalism Environmentalism: The natural world is being destroyed and it is a moral imperative to preserve and reconstitute as much of it as possible as soon as possible. If only the environmental movement were framed so simply in the public’s eye (or traces of neural circuitry, rather). – George Lakoff The human brain […]
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The word environment is defined as the natural world in which people, animals, and plants live. Environmentalism is the concern about our natural environment and how to improve and protect it. An environmentalist is a person interested in the natural environment and who wants to improve and protect it. The natural world is defined as […]
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Help staff and customers increase their environmental literacy and exponentially impact your target sustainability goals The SEAL Awards are given out every year to the most sustainable companies in the world. Determining winners depends on their “measurable contribution” to making a positive impact on environmental issues. Honing measurable contributions for sustainable brands goes beyond “pat […]
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