content

Sep

2018

How to Leverage Email Marketing for Higher Profits and More Opportunities

Grow Your Efforts with Email Marketing

It’s more important than ever to start growing your email list. This is how you can start nurturing your audience, educating your customers, and increasing your revenue using email marketing.

Everything is a strategy, including the emails you send. Think of your email strategy as a hired salesperson. This salesperson is going to take the time to say hello, introduce themselves, provide the most useful information to help your audience in their buying process and keep in touch after the relationship is built.

Email is where you get to stay top of mind and educate further on your industry, your unique offerings, and also interesting topics and news related to your business or organization. You are an expert in your field, so enlighten people by sharing your unique knowledge. Take the time to choose what you want to educate your audience and also choose what forms of specialized content would best explain your key messages.

The great part about email marketing is you can pick a strategy, pre-write all of your emails and automate the process so you’re not tied to constant email creation and ideas. It’s technically your’s “forever-ish”.

Though a set-it-and-forget-it idea is nice, you will want to be sure and check in on your analytics and see how people are engaging with your automated emails. And while you don’t have to draft entirely new emails you can tweak and adjust your content to constantly improve your responses and really give people what they want.

Without further ado, here is your list of the 5 types of emails that you should start sending.

1. The Welcome Email

When you convert new subscribers to your email list, it is exactly like you’re starting a new relationship. Therefore, your emails should be treated and written accordingly.

Your Welcome Email is an excellent way to introduce yourself and/or your brand to your subscribers. I like to think of this as a virtual handshake or hug, but ultimately it’s the educational icebreaker to start a conversation.

Here are some quick tips on your Welcome Emails:

☆ Send quick automated emails to welcome and thank new members for subscribing the moment they sign up. Let them know what to expect from you in the future. This is the time to set the tone as a trustworthy leader that will only deliver valuable and reliable content to them.

☆ Guide new subscribers to any useful online tools on your website like your blog, social media, recorded talks, tools, etc. Really make them feel excited about what they will be getting and have access to now that they’ve subscribed. This will build loyalty and trust in your new relationship.

☆ Be sure to include a specific Call-To-Action. Guide your readers to what you’d like them to do next. Do you want them to join your Facebook Group? Connect with them on LinkedIn? Whatever you choose as your Call-To-Action, be sure it will add value to your audience.

☆ An important point to reiterate is to AUTOMATE your Welcome Email. You want whoever has subscribed to your list to receive this first email immediately. Once you set up your automation, you can rest assured knowing at any hour of the day, anywhere in the world, your welcome email will automatically be sent.

Here’s an example of a welcome email from an online beauty store. You can use this as inspiration for your welcome email automation.

2. The Newsletter

Your Newsletter is a place for you to educate and inform people about current events, current deals, articles, blogs, community updates, quizzes, videos, which help in relationship nurturing and allows you a platform to be newsworthy, interesting, and helpful.

You can choose to send your newsletters quarterly, monthly, bi-weekly, weekly or whatever rhythm is best for your particular audience. Remember, you want to be helpful and you want your newsletters to be focused. Try to stick to one general theme for each email and preferably one call to action.

Here are some tips for your next Newsletter:

☆ The flow and layout of your Newsletter. Are there too many pictures? Are there spammy words within the content? Just remember Newsletters are meant to be informative. Overall, all of this relates back to knowing your message, being well branded, and making sure you are always on topic with every portion of your newsletter.

☆ Make your Newsletter Personal. The more personal your newsletter message can be, the better open rates and engagement you will have, which turns into more sales. This is a good time to get your audience to know you better and provide them with new and helpful tools and information. Let your audience know these tips are exclusively for them. This creates more intimacy with your audience which also builds brand loyalty. You will see more repeat customers and referrals.

☆ Best Newsletter SEND TIMES. Do a little research and find out when your audience tends to check their email. You can split up your list to A/B test for open rates then send your newsletters at the best time based on your results.

Here’s a sample of a very helpful Newsletter from SugarWatch.org.

3. An Offer Email

Everyone loves a special offer. So here is your chance to give your subscribers an exclusive offer. Who wouldn’t feel special receiving an offer from a business or organization that you already have an interest in?!

This is a great way to drum up interest, engagement, and purchases.

Ultimately, Offer Emails reinforce the value that you are providing. This will build loyalty to your brand and give people an opportunity to try your products or services at a discounted rate.

Here’s a very simple and effective Offer Email from The Eco Laundry Company.

4. The Survey Email.

It’s DATA COLLECTION TIME! Cozy up to your inner geek and start collecting interesting and much-needed information from your customers. This is one of the biggest reasons why A.R. Marketing House is so different than any other marketing company. We believe in the power of converting your unique data into interesting content that is a) EXCLUSIVELY yours and b) that your audience will love. Surveys create an opportunity to learn and acquire information needed to tell your unique story, not to mention market insight.

By using data and creating unique content you naturally become an Industry Leader and make raving fans of your colleagues and clients. Not to mention, if no one else in your industry is creating that rich, much-needed content, your colleagues will be jumping at the chance to share, share, share!

Here’s an example of an email for collecting surveys:

5. An Exclusive Content Access Email.

Here is another way to deliver value directly to the inbox of your audience. Create and send exclusive and valuable content directly to your audience.

Below is an email example that shows how you can include exclusive content for your subscribers, making them feel valued while also encouraging others to subscribe in order to receive your very exclusive, valuable content.

So, how will you leverage Email Marketing?

One of our key offerings that clients love is email marketing. Perhaps because of the high ROI we yield, which is about ~40-60%. We specialize in getting great returns and creating relevant emails that clients and customers love.

Want to learn how we can get your email marketing in tip-top shape? Just ask! We’re always ready to help you succeed and make a positive impact on the world.

[su_button url=”https://armarketinghouse.com/shop/” background=”#dcae1d” size=”8″]START EMAIL MARKETING TODAY >[/su_button]

Sep

2018

Google Demystified: Here’s How A.R. Marketing House Creates Content that Aligns with Google’s Mission

Great Content = Great Google Ranking

Just as the caliber of your character matters for customer relationships, it matters to Google and here’s why… Google is continually evaluating website content based on relevance and quality, so too are the people using Google. What does that mean? It means that as we move closer and closer to a marketing structure that really caters to people’s needs, we train Google how to register those met needs, just the same. It’s safer to assume quality means EVERYTHING and increasingly so. However, here’s a quick reference guide to give you a better idea of what that looks like.

Key Points for Q.A. based on Google’s Mission

High-quality, high-value content
Great content formatting that is easy to interact with
Superb user experience (UX)
Eliminating any aggressive and/or deceptive advertising
Fixing any and all on-site SEO issues

How does Google Judge Content?

A good rule of thumb is to improve quality content across the board and over the long run for your efforts to be realized by Google. You will want to have marketing staff and content professionals conduct a full content audit then update old blogs using your new high-quality, no more excuses rubric.

1.Content Formatting

According to Google, the best general formatting for your blog as well as other website content needs to include:

Superb headlines and meaningful subheadlines
Readable, well-formatted text (both for Google and your readers)
Catchy and honest introduction with a lead-in question
A body with rich information that is unique and valuable to viewers
A bold, actionable, and helpful conclusion that empowers the reader with a propelled sense of knowledge toward a particular action.
A place for leaving feedback to allow for extended discussions, unanswered questions, or handling rebuttals of your process or logic
But wait! Don’t forget images, video, and gifs. You will need to make sure each has a purpose, place, and presence that matches the intention of your content and is correctly formatted

2.Length of Content

Not too short when it should be longer, not too long when the answer should be short and direct. In other words, maintaining integrity in the length of your content. When developing your content, treat it as if you are sharing the information with someone famous that you’ve always admired, just pick someone, whether dead or alive. Think about the conversation you would have with that ultra-important person. Would you overindulge on a topic that only requires direct answers? Would you be too brief on a matter that needs a little legwork to explain and get the breadth of your point across?

The point is, if you’re maintaining integrity with the length of your content, you will be maintaining integrity with people and with Google. When you do this, you won’t need to reassess your content every time there is an algorithmic change.

3.Duplicate Content

There are rules to the content game, my friends. Those rules include not making multiple copies of the same content and spreading it across various channels for the sole sake of increasing your presence. With that said, it’s also not sufficient to change up a bit of the headline, text, or a little unimportant something just to say it’s different. There are ways to funnel your content to various channels like LinkedIn or Medium without raising red flags, however, you will need a conscientious team to know how and when to execute this. Heed the correct methods for sharing content on multiple platforms according to Google standards, using the tools available on each of those platforms.

4.Uniqueness, Nerve, and Talent

Does your content team have the journalism chops to compete with Forbes and The New Yorker? This may seem like the standards of a heaven-sent content creator but if you want to be competitive in the future online market, this will need to be the trajectory for the intellectual and creative output of your team. Are they savvy, well-read, up-to-date on a variety of topics that will influence your content like industry history, nuances, and public opinion?

Figuring out if you have the right content team will require that CMOs and Directors, 1) find the curious team with the intellectual capacity to think of topics in a newsworthy way, a group they can trust that will keep all company goals in mind while developing a creative edge for company content and 2) give your team the creative flexibility they will need to find new and innovative ways to make your brand shine with your content.

5. Bonus…

Involve Lobbyists in your Educational Content tactics!

One huge way to leap over the competition and help your industry as a whole is to connect with lobbyists in your field. Become the go-to source and deliver content in the form of presentations, graphs, data-to-content, reports, and other helpful evidence. This can be used for lobbyists to do their job better while illustrating their key points for proliferation and protection of your industry in Congress.

It’s not enough to offer solutions, sometimes you have to realize the historical underpinnings of your industry in order to deliver relevant insight to people. Then, you have to apply your efforts collectively to push the movement in your industry, forward. Double down on educational content and political action for a winning combination that addresses both the long-term and short-term goals of your company as well as your industry as a whole.

Learn more about how we use High-Quality Content to solve the educational & Google Ranking needs of our clients. [su_button url=”https://armarketinghouse.com/contact-us/request-a-quote/” background=”#dcae1d” size=”5″]GET RANKED[/su_button]