The Next Era of Environmental Marketing: Adapt, Reframe, and Build Resilience Several executive orders have dramatically shifted the nation’s environmental and energy policies. The halt of $300 billion in federal clean energy funding, withdrawal from the Paris Agreement, and declaration of a national energy emergency in favor of fossil fuel development have all created a […]
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How to support sustainable investing with Environmental Content Marketing Running a successful company that solves environmental issues requires a network of investors, staff, community leaders, policymakers, and marketers who have a working knowledge of the environmental problem the company is trying to help solve. Sustainable brands have an opportunity and a responsibility to add education […]
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Investments in global renewable energy surged to $1.3 trillion in 2022, signifying a transformative shift towards sustainable practices, with renewable energy leading the charge. Sustainable investments from consumers, investors, and businesses are still trending toward the mainstream. As we navigate this environmental consciousness era, businesses seek innovative ways to communicate and promote sustainability without greenwashing. […]
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Dr. Martin Luther King, Jr. led an entire era. What made him a powerful and effective communicator was that he educated, engaged, and motivated people into action. In fact, to this day, his words continue to ignite and spark new generations to action that continue to face oppression. One significant difference between MLK’s era and […]
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The evolution of our waste issues We, the people, are communal animals. There is no denying that. We are also creators of waste. As we came together in larger and larger communities, the need to manage waste grew more complicated and more expensive, of course. Waste management has long provided work for some, and benefits […]
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As a black and brown women owned business, A.R Marketing House has a vested interest in environmental justice, peace, and uplifting sustainable businesses owned by people of color. We’ve reached a point in our world where we need all hands on deck for radical change that ensures a cleaner, just future for everyone. That means […]
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Stop Calling it Environmentalism Environmentalism: The natural world is being destroyed and it is a moral imperative to preserve and reconstitute as much of it as possible as soon as possible. If only the environmental movement were framed so simply in the public’s eye (or traces of neural circuitry, rather). – George Lakoff The human brain […]
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The word environment is defined as the natural world in which people, animals, and plants live. Environmentalism is the concern about our natural environment and how to improve and protect it. An environmentalist is a person interested in the natural environment and who wants to improve and protect it. The natural world is defined as […]
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There are two types of people – those who prepare for emergencies, and those who don’t. Which one are you? Preparing for emergencies comes down to being psychologically resilient enough to feel the threat of a disaster before it strikes, to prepare for it. Preparation helps reduce stress and build confidence in emergencies. Action beforehand […]
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Governments are preparing for recovery by focusing on ecology & economy The world’s economic outlook is uncertain. As states across the globe learn to adapt to various levels of managing COVID19, we see the ebb and flow of contraction and death rates. Major decisions are being made on the best methods for supporting people and […]
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