The Case for Corporate-Funded Education in a Misinformation Era About every four years, large corporations work to adjust their framing to ensure their communications align with the prevailing political, regulatory, and economic landscape. While sustainability and circular economy initiatives generally have broad bipartisan support, the specific language and priorities can shift depending on the administration’s […]
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ESG: Too Resilient to Fail If you were wondering if ESGs are being phased out in this next era. It’s a no. Environmental, social, and governance (ESG) investing is here to stay. That’s because, beyond market demand, pleasing stakeholders, or feel-good marketing, ESGs, in practice, have proven to be incredibly valuable tools for identifying opportunities […]
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The Best Sustainability Initiatives Include Training For Employees A consensus has solidified around corporate ESG; it has officially become a tool for addressing business opportunities and identifying risks. ESG may evolve into another name over time, but the goals will remain (mostly) the same: future-proofing business efforts. 92% of CxOs believe their company can continue […]
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The Next Era of Environmental Marketing: Adapt, Reframe, and Build Resilience Several executive orders have dramatically shifted the nation’s environmental and energy policies. The halt of $300 billion in federal clean energy funding, withdrawal from the Paris Agreement, and declaration of a national energy emergency in favor of fossil fuel development have all created a […]
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How to support sustainable investing with Environmental Content Marketing Running a successful company that solves environmental issues requires a network of investors, staff, community leaders, policymakers, and marketers who have a working knowledge of the environmental problem the company is trying to help solve. Sustainable brands have an opportunity and a responsibility to add education […]
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Have you heard of the Carbon Border Adjustment Mechanism (CBAM)? The European Union is pushing ahead to reach net-zero emissions by 2050. It has agreed to introduce the first-of-its-kind Carbon Border Adjustment Mechanism (“CBAM”) from 1 October 2023. The article will explain the purpose and objectives of CBAM, which is to address the issue of […]
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The B2B trade show market in the United States was forecast to reach 11.8 billion U.S. dollars in 2023, an increase of roughly 16%compared to the previous year. This surge mirrors the momentum in the renewable energy sector, particularly with events like RE+. Regardless of their scale, Tradeshows serve as pillars of innovation and networking. […]
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Ever wondered how certain players in the renewable energy sector effectively expand their reach and impact? It’s all about harnessing the power of nature while forging the right partnerships and creating impactful content. Forging engaging partnerships supports and drives unique growth opportunities and steers innovation. Not only are deals 53% more likely to close when […]
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As our awareness of the planet’s environmental predicaments continues to expand, we recognize that the less obvious, everyday activities often carry substantial ecological implications. It’s easy to focus on overt culprits such as deforestation or unrestrained fossil fuel consumption, but there’s a myriad of unaddressed factors right within our offices that equally contribute to environmental […]
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The voluntary carbon market is burgeoning despite economic adversities and budgetary restraints. With a heightened demand for voluntary carbon-emissions credits, the shift in focus from reducing emissions to eliminating them is becoming apparent. Yet with issues of credibility and fraudulent practices permeating the market, questions have been raised about the efficacy and integrity of carbon […]
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