How to support sustainable investing with Environmental Content Marketing Running a successful company that solves environmental issues requires a network of investors, staff, community leaders, policymakers, and marketers who have a working knowledge of the environmental problem the company is trying to help solve. Sustainable brands have an opportunity and a responsibility to add education […]
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Have you heard of the Carbon Border Adjustment Mechanism (CBAM)? The European Union is pushing ahead to reach net-zero emissions by 2050. It has agreed to introduce the first-of-its-kind Carbon Border Adjustment Mechanism (“CBAM”) from 1 October 2023. The article will explain the purpose and objectives of CBAM, which is to address the issue of […]
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In the era of digital marketing, blog articles are a powerful tool for brands to communicate their values, share knowledge, and engage with their audience. For environmental brands, this task carries an additional layer of responsibility. The information shared must be engaging and accessible while also scientifically accurate and well-referenced. This article will guide you […]
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Impact reporting can serve as a rich resource for environmental content marketing and education, providing valuable insights and data that can be repurposed into engaging and informative content.The data and insights from your impact report can be turned into educational content that dives deeper into these environmental issues and your organization’s efforts to address them. […]
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Environmental awareness days are more than just dates on a calendar. They are opportunities to educate, inspire, and take action toward a more sustainable future. Each day is dedicated to a specific aspect of our environment, from the diverse wildlife that inhabit our planet to the natural resources that sustain us. These days serve as […]
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Investments in global renewable energy surged to $1.3 trillion in 2022, signifying a transformative shift towards sustainable practices, with renewable energy leading the charge. Sustainable investments from consumers, investors, and businesses are still trending toward the mainstream. As we navigate this environmental consciousness era, businesses seek innovative ways to communicate and promote sustainability without greenwashing. […]
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Here’s how EV companies can leverage knowledge to gain market share Global spending on electric cars exceeded USD 425 billion in 2022, up 50% relative to 2021. – Internal Energy Agency In the burgeoning world of electric vehicles (EVs), transitioning from a gas-powered car to an EV can be daunting for many drivers. The presence […]
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Here’s how solar energy companies can be successful on social media. Even with solar power’s bright promises, the presence of solar companies with less- than- ideal standards can decimate homeowners’ enthusiasm for renewable energy and underscores the necessity to vet potential solar installers. When homeowners begin their solar journey, some pick up their phones to […]
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The bad news, climate change is rapidly evolving; the good news, marketers can use content to make a positive impact. Though climate change is accelerating at an alarming pace, the silver lining lies in leveraging communications about it as a powerful tool for fostering positive change. But does environmental marketing truly extend beyond promoting products […]
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Renewable energy is the most rapidly expanding energy source in the United States and across the world. During the COP28 climate change summit, over 130 countries and the European Union pledged to collaborate to increase the global capacity of installed renewable energy to a minimum of 11,000 gigawatts by 2030. Increasing the global capacity of […]
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