Stop Calling it Environmentalism Environmentalism: The natural world is being destroyed and it is a moral imperative to preserve and reconstitute as much of it as possible as soon as possible. If only the environmental movement were framed so simply in the public’s eye (or traces of neural circuitry, rather). – George Lakoff The human brain […]
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The word environment is defined as the natural world in which people, animals, and plants live. Environmentalism is the concern about our natural environment and how to improve and protect it. An environmentalist is a person interested in the natural environment and who wants to improve and protect it. The natural world is defined as […]
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There are two types of people – those who prepare for emergencies, and those who don’t. Which one are you? Preparing for emergencies comes down to being psychologically resilient enough to feel the threat of a disaster before it strikes, to prepare for it. Preparation helps reduce stress and build confidence in emergencies. Action beforehand […]
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Governments are preparing for recovery by focusing on ecology & economy The world’s economic outlook is uncertain. As states across the globe learn to adapt to various levels of managing COVID19, we see the ebb and flow of contraction and death rates. Major decisions are being made on the best methods for supporting people and […]
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Help staff and customers increase their environmental literacy and exponentially impact your target sustainability goals The SEAL Awards are given out every year to the most sustainable companies in the world. Determining winners depends on their “measurable contribution” to making a positive impact on environmental issues. Honing measurable contributions for sustainable brands goes beyond “pat […]
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“Look for opportunity amongst adversity,” reads the 9th piece of advice from a Harvard Business Review article. In this way, we’re also looking for opportunities to help others switch gears, finish new projects, and re-pivot to meet demands. A great example of this is the social video platform Kuaishou which partnered with the Ministry of […]
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2020: The Future of Environmental Marketing | A.R. Marketing House
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Power in numbers and networking, here’s why international cooperation is vital for achieving sustainability goals The UN Global Compact was officially launched in July of 2000. Kofi Annan called on businesses and business associations to set core values that might allow for prosperity to spread across the globe. Acknowledging lessons learned from the Great Depression […]
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Sustainability and environmental issues will simultaneously be highlighted and reconsidered as mankind deals with controlling the spread of COVID-19. There’s no doubt that health experts believe novel viruses will continue to be an issue as humans rapidly encroach on natural spaces and come into contact with infected animals. And while preserving biodiversity alone is reason […]
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It’s a new decade, and that means ~3,650 days (minus leap years) of opportunities to make an impact, teach people, influence policy, collect that data you’ve always known was important, develop new research. Above all, it’s a time to make it all matter with some community engagement and marketing. Marketing for businesses that are working […]
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