As our awareness of the planet’s environmental predicaments continues to expand, we recognize that the less obvious, everyday activities often carry substantial ecological implications. It’s easy to focus on overt culprits such as deforestation or unrestrained fossil fuel consumption, but there’s a myriad of unaddressed factors right within our offices that equally contribute to environmental […]
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The voluntary carbon market is burgeoning despite economic adversities and budgetary restraints. With a heightened demand for voluntary carbon-emissions credits, the shift in focus from reducing emissions to eliminating them is becoming apparent. Yet with issues of credibility and fraudulent practices permeating the market, questions have been raised about the efficacy and integrity of carbon […]
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In the era of digital marketing, blog articles are a powerful tool for brands to communicate their values, share knowledge, and engage with their audience. For environmental brands, this task carries an additional layer of responsibility. The information shared must be engaging and accessible while also scientifically accurate and well-referenced. This article will guide you […]
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Impact reporting can serve as a rich resource for environmental content marketing and education, providing valuable insights and data that can be repurposed into engaging and informative content.The data and insights from your impact report can be turned into educational content that dives deeper into these environmental issues and your organization’s efforts to address them. […]
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Environmental awareness days are more than just dates on a calendar. They are opportunities to educate, inspire, and take action toward a more sustainable future. Each day is dedicated to a specific aspect of our environment, from the diverse wildlife that inhabit our planet to the natural resources that sustain us. These days serve as […]
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Investments in global renewable energy surged to $1.3 trillion in 2022, signifying a transformative shift towards sustainable practices, with renewable energy leading the charge. Sustainable investments from consumers, investors, and businesses are still trending toward the mainstream. As we navigate this environmental consciousness era, businesses seek innovative ways to communicate and promote sustainability without greenwashing. […]
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Consumers have become more conscious of climate change, income inequality, health care disparities, unfair labor practices, and gender inequity. This increased awareness has led to businesses embracing practices aimed at societal good. In 2019, approximately 90% of the companies listed on the S&P 500 index released a Sustainability report. A benefit corporation is a for-profit […]
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Here’s how EV companies can leverage knowledge to gain market share Global spending on electric cars exceeded USD 425 billion in 2022, up 50% relative to 2021. – Internal Energy Agency In the burgeoning world of electric vehicles (EVs), transitioning from a gas-powered car to an EV can be daunting for many drivers. The presence […]
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Here’s how solar energy companies can be successful on social media. Even with solar power’s bright promises, the presence of solar companies with less-than-ideal standards can decimate homeowners’ enthusiasm for renewable energy and underscores the necessity to vet potential solar installers. When homeowners begin their solar journey, some pick up their phones to call around, […]
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The bad news is that climate change is rapidly evolving; the good news is that marketers can use content to make a positive impact. Though climate change is accelerating at an alarming pace, the silver lining lies in leveraging communications about it as a powerful tool for fostering positive change. But does environmental marketing truly […]
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