The Holidays are coming! For many business owners they’re already here. We are planning our calendar of services and ordering the items that we know people go crazy for during the holidays. But you and I are different people, we also want to make a difference and we view this time of year as an extra special opportunity to make that impact in the way that best suits our talents and abilities.
So, let’s multitask this holiday by incorporating a little R&R (relaxation and research) with spirit lifting in order to fuel and inspire how we do business and market our well-intentioned ventures this holiday season.
There are endless holiday movies, some with little meaning and others with depth of heart and character enough to make us want to watch them every single year! There are two movies that stick out for me and keep me inspired all year long for my life and my business.
I recommend these two movies to draw you into the purpose of the upcoming Holiday Season as well as to inspire your well-meaning business to greater heights with promotions and marketing in a style that suits you.
Let the Gimbels and Mr. Potters of the world teach us all a lesson…
Elf reminds us that the spirit of the holidays can live within us always, no matter the time of year. Innocence and positive denial are undervalued traits in our society but offer us a dearth of peace and positivity to share with all. We are reminded to live the spirit as something alive, as Rilke once wrote.
“We must accept our reality as vastly as we possibly can; everything, even the unprecedented, must be possible within it. This is in the end the only kind of courage that is required of us: the courage to face the strangest, most unusual, most inexplicable experiences that can meet us. The fact that people have in this sense been cowardly has done infinite harm to life; the experiences that are called “apparitions,” the whole so-called “spirit world,” death, all these Things that are so closely related to us, have through our daily defensive-ness been so entirely pushed out of life that the senses with which we might have been able to grasp them have atrophied.”
In this same spirit, when we conceptualize that magic of the work we do everyday in the business that we’ve built from the ground-up. We must take this same spirit of creation and unlimited possibilities within, to approach our efforts at improving humanity and reaching new audiences for this same noble purpose.
Frank Capra is well known for his meaningful direction of movies with a positive message of humanity. It’s a Wonderful Life is probably the epitome of this. The story of Paul Bailey’s existential crisis harkens to periods in everyone’s life that are common for us as humans to experience where we might feel that our personal existence just doesn’t matter. It’s easy to feel this way, especially if you’re the type of person who draws your purpose on meaning. However, once we walk through life aside of Paul Bailey and his angel we realize it is his own distrust in his world that has caused his disbelief in the true spirit of life and his purpose within it. Then we ask ourselves, where have we done the same? What areas in our life and our business have we been the manufactures of these mental monsters?
“We have no reason to harbor any mistrust against our world, for it is not against us. If it has terrors, they are our terrors; if it has abysses, these abysses belong to us; if there are dangers, we must try to love them. And if only we arrange our life in accordance with the principle which tells us that we must always trust in the difficult, then what now appears to us as the most alien will become our most intimate and trusted experience. How could we forget those ancient myths that stand at the beginning of all races, the myths about dragons that at the last moment are transformed into princesses? Perhaps all the dragons in our lives are princesses who are only waiting to see us act, just once, with beauty and courage. Perhaps everything that frightens us is, in its deepest essence, something helpless that wants our love.” – Rainer Maria Rilke
Paul Bailey reminds us to recognize the terrors we have created of our own imagination and remember the love that surrounds you is truly exponential if you for one moment realized the impact you have on the lives around you.
When you have crafted your own business that originated from a centered place of contributing your gift to the planet, all of a sudden you look around to realize that your business, your spirit, your family, and your personal life are all intertwined, perhaps this is the way it should be for humanity to take steps toward righteousness. However, allow this intersection of spirit, business, and purpose in the world to be ignited by the spirit of the holidays and become the muscle you use to make intuitive decisions about your business and how you share your gift with the world this holiday season and all year long.
Feeling inspired? We’re always along for the dip! Give us a shout to apply these principles to your promotional efforts and of course, have a WONDERFUL holiday season filled with more abundance than you could ever dream of!
[su_button url=”mailto: info@armarketinghouse.com” background=”#dcae1d” size=”5″ center=”yes”]CONTACT US[/su_button]
