Holistic Health Care: 5 Marketing Tactics
Increasingly, more and more people are opening up to the idea of holistic health treatments to accompany and sometimes replace their current conventional health care treatments. People are becoming more skeptical of modern medicine, whether it’s because they feel it has failed them, the surging prices for care and prescriptions, or the alarming side effects, risks, and dangers associated with current pharmaceutical drugs. Many people are questioning whether to trust their general physician and the choices of treatment being prescribed to them. Individuals and groups are noticing skyrocketing rates of cancer and other new and alarming ailments, which is creating a shift toward concerted investigative efforts for finding the right care for themselves and their families through holistic care. This is an exciting time for practitioners, teachers, herbalists, growers, and anyone in this emerging holistic health care field.
Education is needed more than ever for the many who are exploring their options for alternative medicine. The stigmas attached to holistic care and medicines are disappearing, and quickly! Holistic health businesses, small and large, are learning to keep up with the inbound style of how people are getting their information as well as how they shop for services. Keeping your audience educated will motivate this growing industry to seek you out as the expert for their very precious health care.
Here are 5 ideas and trends to keep up with this 2017 to take your marketing and practice to the next level:
1.Niche companies will find success. There is a rising audience for natural medicine and care so creating your content to educate this rising audience will put your practice at the forefront of your industry. Focusing on marketing the specific specialized care that your practice provides and medicines you have handcrafted will allow you to target and grab that audience that needs your services and products. Customizing your messaging for specialized platforms will give your business high receptivity and retain loyal customers and audiences. No more spending your money on targeting everyone and anyone. Focus more on narrowing your approach to the specific clients that want and need your help. Focus on marketing your content for community building, experiences, and lifestyle over the old product-specific messaging.
2.Building your Targeted Content. Having educational content is key this year and will be in the years ahead. Increased education on the myths of cannabis and the intake of natural foods and herbs is much needed. Not only should more professionals be creating their specialized content, it is so important to distribute this content to the correct groups and people who will also share it profusely. The fact is you hold data that begs to be shared. Educate your audience on the story that your data tells, inform them with it on an educational blog, write newsletters to stay connected to your audience and keep your clients up to date on new insights and innovations. The success stories you hear every week in your office is content enough, so why not create amazing content with these success stories. Whether through validated statistics or testimonials, these stories need to be told. Testimonials, eBooks, and data-centric content are just some of the ways people are gathering their information, so share your educational content on twitter, create blogs, video blogs, share it on social media. You want to create content that provides so much value to your audience that they always turn to you first for their health questions and research. Your audience is begging for alternatives to the status quo treatments they have been receiving from traditional medicine.
3.Video Marketing is increasingly on the rise. People are spending more time watching videos on their mobile devices on every social media platform. Between shorter attention spans and busy schedules, videos are a major way people are getting content. If you are not creating video content you are losing out on a huge audience.
You can use video to educate your peers, students, or other professionals for your next conference. Use videos to educate your patients on research, news, your new products, as well as experiences and successes of some of your patients who have consented to tell their story. Record all of your talks and share it on social media and your website.
4.The Future of Mobile. Traffic coming from mobile devices is continuously higher than desktops, which means that you should cater your content accordingly. People are on the go, so catering your content to the mobile user lifestyle will ensure you reach a wider audience. These numbers are continuing to rise and show no signs of decreasing anytime soon. So make sure you are tailoring your content to mobile users searching for their holistic health questions.
5.Personalization. Concentrating on personalizing your content to specific audiences will keep you on the field running with your competition. Start segmenting your audience by demographics, health care concerns, and advice, while still respecting HIPPA compliance. Separating content by age, gender, ailments, and tailoring content accordingly will create successful leads and clients. Come up with a website sign up page where you can send segmented newsletters of specialized content tailored to specific groups.
There are many successful ways to leverage your unique content and data to keep up with the growing trends in 2017. Holistic Health Care is on the rise, so being a part of delivering health literacy to the American population will set you apart and also contribute to a higher calling of much-needed education.
Have questions about what you can do?
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