infographics

Mar

2017

5 Marketing Techniques To Grow Your Law Firm

5 Steps To Grow Your Law Firm By Leveraging Your Unique Content

What Niche Marketing Means for Law Firms. Before spending thousands and thousands of dollars on Ads and SEO, consider focusing on your niche first. I know, I know, you see the word marketing and you think dollars signs and lots of them, but this does not have to be the case. My goal is to give you 5 wonderful ideas you can start today, to get yourself and your practice noticed beyond standard ads. Focusing on your niche, brand, and content can be a very inspiring and creative process for yourself and the amazing people you serve. This is how you become a known and trusted attorney in your field of law.

Niche Marketing. Setting your sights on specific types of clients sets you apart from your competition. The days of attorneys handling many areas of law are quickly fading. In order to thrive in this saturated field, you want to focus all your efforts on a targeted area of practice. You want the right followers, readers, clients, and quality referrals. Executing a niche marketing plan will allow you to attract the best-suited audience every time.

Why Niche Marketing is Different. Your audience has already searched for general information on their issues or concerns, so there is no need to provide general content. Having a niche gives clarity in exactly what you do, so it saves the clients time in figuring out if you are even able to take on their type of case. It saves you time from getting those referrals that you send to the other attorneys in your contacts. Thanks to Google, by the time they have contacted you, they already know what you do. They found you because you provided the right content they needed. They read your blog and watched your short video, and that was enough to convince them that they want to work with you.

Here are 5 Key Ways to Showcase your Practice:

1. Brand yourself as an Expert. Now that you have developed your niche, the ‘coming of age’ so to speak of developing your brand has arrived. Work with your content strategist to develop your fonts, colors, and a logo that represents your focus, and always be sure to maintain a consistent voice and tone. Brand yourself as an expert and industry leader through your content. The resources that you produce and share will be useful and answer the questions that your audience is researching.

There are not many attorneys with a slogan, so this is all the more reason to have one. Slogans are creative, fun, and designed to make you memorable. This may seem trivial but slogans are inspiring and stand out, so why not add this to your brand?

2. Niche Content. Creating your content around your niche means everything when marketing your firm, as content is a crucial ingredient for attracting new clients. Creating effective, highly targeted content will always attract the right leads, clients, and referrals.

Content is the most important marketing factor for the successful and stable growth of your law firm. The content you create and share is how people educate themselves before deciding to contact you to be their attorney. Creating resources, data, and education such as videos, infographics, white papers, articles, and blogs consistently is the way to engage your audience and support your audience’s research process. Blogs are an excellent way to brand yourself as an industry expert while informing your potential clients.

Have fun creating that amazing content focused on your niche. You have so much to give, so put it out there to drive the right audience to your website. Don’t underestimate Newsletters, it is a nice way to stay in touch with past clients, current clients, and gives readers the option to stay informed about news in your field of law and the amazing work you are doing within it. It also helps generate more leads and referrals as useful and informative newsletters are shared and forwarded often.

3. Leverage Your Website. Your website should not be a stagnant place. Having a website site that isn’t constantly updated with useful material, is like purchasing investment property but having no renters. Creating a specialized and well-organized website will drive traffic and increase your overall web ranking. Strategically placing clear, useful and helpful content that is niche focused will create more conversions on your website. Remember this is the first impression for people looking for services, so make it memorable! Here are some tips:

Landing Pages with targeted keywords attracts the right clients. Landing pages are also an excellent way to measure what content is working.

Create a virtual space for your audience to seek refuge. Come up with a list of therapists and support groups to help your clients get through those difficult situations.

Create a Data Dashboard! Create a dashboard on your website that informs your audience of live updates about interesting and relevant data like this data dashboarded created by Al Jazeera. This keeps your website interactive, unique, constantly updated with important and live information and proves your dedication.

4. Where to market your niche content? In a niche place! Where you deliver your content needs to be niche focused to attract the right audience. Carefully build trust with your readership and clients with your specialized content.

Choose carefully:

What channels are you showcasing your content on?

Who are you distributing your content to?

Who are you sharing your content with, and in what groups?

Could you be offering legal analysis to local reporters to become an authority on a specific topic?

What are some choice platforms you could lend your expert voice to?

5. Go Full Circle. Philanthropic work is great marketing. Pro-bono work is great PR. You can show visible case history and position yourself as a leader in your field of law.

Join the boards and associations that your clients are a part of. Ask your clients what groups and organizations they belong to. Get on the board of these groups; volunteer with offering your specialized skill set. Pick one organization or group and spend some time being helpful.

There are so many exciting ways to start or add to your marketing ventures. Start small if your budget is small. Ask me for advice. Follow our blogs, our posts, and sign up for our newsletter. I want to see you succeed and make this world a more wonderful place.

[su_button url=”mailto: christina@armarketinghouse.com” background=”#dcae1d” size=”5″ center=”yes”]Get an Educational Content Marketing Quote![/su_button]

Grow Your Audience! Grow Your Practice! Your practice is amazing and is making the world a better place. Why not spread your need for justice to the right people who need your help and support?

Feb

2017

3 Industries That Are Thriving With Infographic Marketing

Have You Found Your Place With Infographics?

Why Are Smart Industries Using Infographics?

o To consolidate their data and information in a relatable format

o To educate and inform their current buyers, consumers, and audiences

o To efficiently communicate complex data

o To easily share visuals

o To reach a wider audience

o To make it easy to find & easy to share on multiple platforms

o To build trust

Especially experts in the Environmental, Social Justice, and Healthcare sectors are using infographics to capture and convey their content to millions of people worldwide.

How The Environmental, Social Justice, And Health Markets Are Benefiting From Infographics
Industry leaders have learned how valuable and efficient infographics are in engaging and answering their current and prospective audience’s questions. Here are 3 different examples of how infographics are being used to maximize communication and education of these more complex industries.

1. Infographically Charged! Infographics for the Environmental Sector. La Mesa RV, a company that promotes solar panels for their RV’s, uses a colorful easily explained infographic to guide their shoppers on adding solar panel options while they are deciding on their dream RV’s. RV’s are a big buy and can be a long and overwhelming process. Why not relieve as much stress for your buyers so they can enjoy their design process? Infographics are a way to build trust and show that you respect your audience and their time. Infographics, when done effectively, can be a catalog of your target buyers answered questions which brings them closer to the decision-making stage of the buyers-journey. Your audience feels safer with you because they have received valuable answers in one consolidated place, your infographics!

Infographics give customers relief and security. Now you have become trustworthy and your followers have turned to potential customers that want to come back to get more questions answered. You have just created a bon-a-fide quality lead.

2. For the People! Social Justice Infographics. Infographics are one of the most effective ways to reach large audiences to spread important messages and news.

What do attorneys, community organizers, lobbyists and board members have in common? Infographics. Professionals throughout the social justice sector are using infographics as a quick and visually pleasing way to get their vision across to donors, clients, governments, and readers to generate increased funding, topic-based education, raise (sharable) awareness about their products & services, and to communicate what they do for the world.

Digital Paralegal Services is a company that offers virtual paralegal services to attorneys, using infographics to market their services to busy law firms. Creating an infographic that is conscious of time while clearly explaining how they can make attorney workloads lighter puts Digital Paralegal Services at industry leader status. Check out their lead-converting infographic.

Need to inform the people looking for your products/services? Make a short creative but powerful infographic to inform, educate, and bring in the audience that you are targeting. What is your footprint? What is your business hero? Put it in an infographic to move and grow your business, movement, or cause.

3. Health, Health, Healthy Infographics. The healthcare sector is a perfect place to use infographics. Doctors, Holistic Health Practitioners, and Specialists in medicinal marijuana use infographics to condense their complex information down to easier more digestible, colorful content to reach larger networks of people.

Need a way to deliver dry information to drive more leads? The Plasticity Brain Center in Orlando is a group of functional neurologists which has created highly informative infographics explaining what Neuroplasticity really means. The Plasticity Brain Center creates infographics to teach about the differences in Chiropractic Care vs. Chiropractic Neurological Care. This is a great example of how Infographics are used to educate interested audiences about ailments they may not realize are stemming from their brain and spinal cord.

Empower your audience and your business. Any industry can benefit from data being put in a clean, organized, and visually pleasing graphic. Infographics make your information easy to understand, memorable, and easy to share which leads increased engagement. If you believe in your products and/or services then it’s highly important to share your message with deliverable facts in a well-designed format! Over half of readers spend more time on visual content; why not give your audience what they are asking you for…

[su_button url=” https://armarketinghouse.com/product/infographics/” background=”#dcae1d” size=”9″]GET STARTED WITH YOUR OWN INFOGRAPHICS >[/su_button]

Save

Feb

2017

10 Ways to Leverage Data to Enhance Your Environmental Content Marketing Strategy

Using data in creative ways for Environmental Content Marketing can help sustainable brands shine. The great news is we all have access to unique data. And, even if you’re fully convinced that you have no data of your own, using big data as a marketing strategy is within everyone’s reach to tell a bigger story about an environmental issue we face and the solution your brand brings to the table. Whatever the status of your data collection mechanism, or lack thereof, here are ten ways to use data and deliver helpful, informative information to educate your followers and scale your valuable content.

1. Use Data to Visualize and Tell Your Unique Story

Leverage the data at your disposal to create visually striking and informative representations of your business’ story. These graphics can effectively communicate your brand’s unique perspective and value proposition to your audience.

2. Make a Positive Impact

Use your data as a form of data marketing to educate others and potentially make a life-saving impact. Share data on the life-saving products or services you offer, such as by providing statistics, case studies, or testimonials. This not only helps to inform your audience but can also help to promote your brand and its mission. Use the example of anypest.ca as a reference on how to use data to make a positive impact.

3. Leverage Infographics to Position Your Brand as a Thought Leader

Creating infographics using your own data or relevant industry data can be an effective way to establish your brand as a thought leader. These graphics allow you to present complex data in a visually appealing and easy-to-understand format, which can be highly shareable and help gain trust from your audience. By producing several infographics, you can showcase your expertise and establish yourself as a valuable resource for your audience.

4. Use Data to Facilitate Decision-Making

Organize and present your data in a way that makes it easily accessible and understandable for decision-makers. Develop data-based reports, such as monthly, quarterly, or annual summaries, that showcase the progress and impact of your program, department, business, or movement. This can be a valuable tool for sharing information with agencies, government representatives, customers, and board members. By making your data easily accessible and understandable, you can increase the effectiveness of decision-making processes and promote transparency within your organization.

5. Utilize Factory Seconds Data to Tell Compelling Stories

Leverage any non-confidential data that your business or service collects as a byproduct of operations. This secondary data, sometimes referred to as “factory seconds,” can often provide valuable insights and interesting stories that can be shared with your audience. For example, if you run a non-profit aquarium to reach youth about ocean life and notice fluctuations in the number of people seeking tours at certain times of the year. You can use this data along with other relevant information to try and understand these patterns and share that story with visitors, donors and volunteers. This not only allows you to make use of data that would otherwise go unused, but also provides valuable insights and engages your audience.

6. Leverage Relevant Events to Highlight Your Data

Align your data collection with relevant events to increase visibility and showcase your brand’s expertise. For example, if you operate a solar development business and RE+ is taking place, find a way to tie your data to the event and use it as an opportunity to gain press coverage. This can help to increase the visibility of your business and position it as an expert in the field. By relating your data collection to relevant events, you can increase its relevance and impact, giving more reasons for your audience to pay attention and engage with your brand.

7. Create Interactive Data Dashboards to Highlight Your Impact

Utilize live data to create interactive dashboards on your website that showcase the impact of your business. For example, if you are a manufacturer that promotes home-shored manufacturing plants, you could create a dashboard that updates in real-time every time a plant is transitioned from importing to home-based manufacturing. This helps to educate your audience on the environmental and economic benefits of home-shored manufacturing and positions your brand as a leader in the field, making it easier for the audience to understand the impact of the brand and its mission.

8. Use Data to Create Compelling Written Data-Driven Content

Use your data as the foundation for writing data-driven articles that includes visually appealing graphics and highlights key findings of your metrics. This type of content helps to educate your audience and positions your brand as an expert in the field by providing insights and analysis based on actual data. Additionally, data-driven articles can be a valuable resource for your audience and can increase engagement and trust.

9. Use Annual Reports to Share Progress and Impact

Develop an annual report to share the progress, impact, and achievements of your program, organization, department, or business over the past year. Annual reports are an effective way to communicate the data and information about your business, its industry, and the impact it has made. They can include events, industry data, and business contributions and improvements throughout the year, giving your audience a comprehensive view of your business performance and position. It’s an excellent way to show off your progress and impact and to communicate it to your stakeholders and audience.

10. Use Data to Create Educational “How-to” Guides

Use your data to create informative “how-to” guides based on your industry. These guides not only educate your target audience but also improve your SEO by providing valuable content that aligns with the interests of your audience. Furthermore, creating “how-to” guides based on your data can help to set you apart, establish your brand as an expert in the field, and build trust with your audience. Examples of this can be found in the social justice arena where organizations like the ACLU use data to create guides on how to advocate for civil rights and liberties.

Above all, let your data inspire you to tell meaningful stories, educate your audience, and make a positive impact. Data marketing is an opportunity to use data-driven educational content to inform and engage audiences that need it. By sharing diverse perspectives and universal insights through data-based marketing, we can improve decision-making, strengthen communities, and enhance the well-being of our customers and clients. Remember, the insights and information that data provides can be used to drive positive change and make a meaningful impact. Embrace the power of data to tell compelling stories, educate, and make a difference.

Contact the AR (Always Researching) Team to leverage your data, environmental studies, and other metrics sources to tell compelling stories, educate, and engage your followers. Get a tailored quote.

Save