Content Retainer Points

Description

Easy Sustainable Content Steps:

1. Choose a retainer package that fits your needs
2. Choose the content formats based on the points in your package
3. Fill out your content form
4. Get content delivered to your team

*Each piece of content comes with tailored distribution, and a distribution sheet is given to your team for maximum engagement.

Funnel Stage #1 Awareness Content
(Content goal is to gain awareness no hard selling)
Articles/Blogs/Editorials (disseminating to vendors, potential clients, and mentions) (1 point)
LinkedIn Articles (mentioning vendors, tagging potential clients) (1 point)
Microcontent (1/4 points each)
Research Reports (5 points)
White Papers (12 points)
Checklists (1 point)
How-to Guides (2 points)
Educational Series (16 points)
Diagnostic Quizzes (2 points)
Glossary of Terms (3 points)
List of Tips (1 point)
Infographic (2 points)
Press Release (3 points)
Press Release plus Newswire Distribution (6 points+)
Lesson Plan for Educators/Teachers (6 points)
Video (4 points+)

Funnel Stage #2 Consideration Content
(More sophisticated/actionable information geared to contact sales team/dive deeper with your organization)
Case Studies (2 points)
Service Data Sheets (1 point)
How-to Guides (2 points)
White Papers (12 points)
Data-to-content “Factory Seconds Data” (2 points)
SlideShares (2 points)
Video (4 points+)
Webpage copy & graphics (4 points)

Funnel Stage #3 Decision Content
(More direct content, often this will be delivered by sales team/email marketing/website free quotes, tools, cost calculators, etc.)
FAQs (2 points)
Tools (2 points)
Workbook (2 points)
Calculators (3 points)
Service/Product Comparison Sheet (2 points)
Data-to-content “Factory Seconds Data” (2 points)
Video (4 points+)
SlideShares (2 points)

Funnel Stage #4 Post-purchase/Upsell Content
(Purpose: upselling, keeping in touch, confirming they made the right decision, brand enthusiasts)
Meet the team (1 point)
Process explanation (1 point)
Next steps (1 point)
Timeline of goals and expectations of service (1 point)
Solicit feedback & reviews (1 point)
Calendar with important waste dates (2 points)
Report back on sustainability metrics with reports and accomplishes (2 points)
SlideShares (2 points)
Investor Report (14 points)

Supportive Services (A la carte)
Copy editing & Content editing (1 point +)
Fact-Checking (1 point +)
Environmental Content Consulting (1 point +)
Monthly Content Planning (4 points)
Quarterly Content Planning (12 points)
Annual Content Planning (40 points)
Dissemination of Content (1 point+)