What is Content Marketing?

Content Marketing is a strategy that you employ to create and share empowering content such as videos, movies, articles, blogs, comic books, micro-content, etc. that stimulate interest in your brand, products, or services. The core of any great marketing execution always comes back to content. Content marketing will become the crux of your movement to educate and empower.

What is a Content Marketing Strategy?

It all begins by taking a look at your audience personas to develop an understanding of their needs and how your solution will meet those needs. Once this is completed, it is time to decide what educational content will best serve your audience and develop a content calendar to execute the movement you create.

What is Content Optimization?

Content Optimization is the ongoing process of using keyword research, SEO best practices, and analyzing user interactions with your content to make the best decisions for increased content visibility and conversions to your movement + offerings.

What is Content Promotion?

Content promotion is delivering your shiny new content to the correct channels and influencers that will share them in droves. You must know where your audience gathers and promote your content in these arenas. Is it a specific social media platform? Is it a trade-specific platform? Knowing where your audience learns and enriches themselves online is key to promoting the right content to the right platforms.

What is Content Maintenance?

Google loves helpful, educational, and updated content. That is why it is important to manage your content on an ongoing basis rather than a developing it once and letting age. To maintain content we conduct an inventory of your old posts, blogs, and quizzes and update them with current statistical information, wording, and links. Did we mention that google loves this?

So, which businesses can actually use Content Marketing?

We don’t say this lightly…ANY business can use Content Marketing as a strategy. However, if you’re in a particular industry that is shrouded with non-information or misinformation, content marketing education is especially necessary so that you're able to educate masses of people, thus adding them to your audience and customer pool.

People don’t typically buy, join, or care about what they don’t already know or understand. Your content will create the conversation, your follow-up tools will keep the conversation going and help others become invested in educating and spreading your message. Sounds like a movement… Hmm, we’re in! Are you?

If you take a look at some top tier leaders, you will start to notice that they always use content in one form or another.

Our specialty is taking your data and using our creative mastery to develop some of the most compelling and unique content you could ever imagine creating.

We find many businesses and non-profits tend to have droves of data and interesting stories yet are unable to realize and develop them into their own content. They get overwhelmed with the idea of creating their unique content. That’s why it is important to hire a professional who can see your unique selling proposition, collect interesting data, and tell your story via intriguing content developed specifically to fulfill the needs + questions of your audience and to grow your movement.

What is the ROI of Content Marketing? Speaking of data, let’s look at some stats:

• Content Marketing adopters have 6x higher website conversions than non-adopters.
• Blogging generates 88% more leads for B2C and 67% more leads for B2B
• Higher visibility in search engines
• Content Marketing generates 3X more leads and costs 62% less than Outbound Marketing
• Public Trust
• Engaged Prospects
• Happier Clients