About Us

We exist to make shifts

In a world of environmental challenges, real change demands more than just good intentions. It requires fundamental shifts at various levels, like shifts in habits, initiatives, and policy. We transform sustainable solutions into lasting change.

The Art of the Shift

Every environmental solution carries a story of possibility. Our role is to validate these possibilities and transform them into reality. We work with environmental businesses, innovators, and sustainability leaders across industries to create meaningful shifts in how their core audiences think about and act on environmental challenges.

Meaningful shifts require a comprehensive, multi-faceted approach that touches every aspect of how organizations think about and act on sustainability.

At our core, we’re shift-makers. Every validated environmental solution deserves to shine and its chance to create lasting change. Through careful validation, strategic vision, and deliberate action, we help turn environmental innovations into the new standard.

Here’s how we make shifts happen

We Validate

Before promoting any solution, we validate its foundation. We examine what it promises and what it can genuinely deliver today and tomorrow. Our validation process ensures that every solution we support stands on solid ground.

We Shift

With roots in environmental marketing, our vision continually grows, expanding our impact through environmental literacy training, publishing, video production, and dedicated research that shifts the status quo.

We Envision

Success requires more than solving today's environmental problems. It demands a clear vision of tomorrow's possibilities. We help our partners see beyond immediate results to envision their full potential.

We Grow

As we grow, we're developing new ways to support our partners' environmental products, services, and initiatives.