Educational Content | Renewable Energy | Project: Ongoing
As a solar company who started with social aspirations of providing students in rural parts of Africa with sustainable energy to light their homes at night to safely finish homework and read, this solar company is a cut above the rest when it comes to companies with a mission. The company’s CMO was looking for bold content he could curate that would stand out from other solar companies who executed a content and SEO strategy for leads to easily find them online.
Our Solution
It is our opinion that Solar Energy is something that MUST HAPPEN. With that said, it’s not enough for people to know they can use rebates and tax credits to implement solar energy solutions for their residential and commercial energy needs. People need to be convinced that solar energy is part of the future and now is the time to invest in solar. Our solution was to develop content that explained solar energy and spoke to the specific markets the company was in. We developed insightful, newsworthy, and compelling articles that included upcoming blockchain solar tech integrations as well as key information on how some municipally owned utility companies were leading their city in a huge solar shift from non-renewable energy sources.
The Result
The content delivered was of high, journalistic quality and contained more in-depth interviews and research than similar articles within The Economist. The company was happy with the feedback and positioning as a forward-looking solar company.
